Supported encoding types

Google Merchant Center supports UTF-8, UTF-16, Latin-1, Windows-1252, and ASCII. If you're unsure of your file's encoding, please select the Autodetect option.

If you're using Notepad to save your file, please select Save As, and then select ANSI or UTF-8 in the Encoding options. If your file isn't encoded in either of these types, your feed won't be processed.

Important: If you're submitting an XML file that uses either Latin-1 or UTF-16 encoding, please make sure you specify this information in your XML file. To do this, please change the first line of your data feed from <?xml version=" 1.0"?> to:

  • For Latin-1: <?xml version="1.0" encoding="ISO-8859-1"?>
  • For UTF-16: <?xml version="1.0" encoding="UTF-16"?>