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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Energy consumption [energy_consumption]

A custom icon for Merchant Center Classic and Merchant Center Next.

The energy consumption [energy_consumption] attribute is used to indicate the amount of electricity consumed in kWh to travel 100 kilometers using a given vehicle.

Note: The values specified must be measured in the combined test cycle.

In this article


When to use

Required Required for vehicle ads listed in Germany, Italy, Spain and Netherlands if the engine is electric or plug-in hybrid.

Optional Optional in other countries.


Format

Follow these formatting guidelines to make sure Google understands the data you submit.

Learn when and how to submit your product data in English.

Type Number + unit
Repeated field No
File format Example value
Type kWh/100km
Text/Tab delimited 17.2 kWh/100km
XML (Feeds)

<g:energy_consumption>17.2 kwh/100km</g:energy_consumption>

To format your data for Content API, go to the Vehicle ads Content API guidelines.

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