To provide a safe and trustworthy Shopping ads ecosystem for users, and to comply with emerging regulations, Google requires merchants to provide basic and verifiable information about their business and identity.
Google uses the business information you submit to display to users who view your products online. Your customers can also use this information to contact you to request support for order status, updates, and other issues.
On this page
How to add your business information
- In your Merchant Center, click the tools and settings icon
, and select Business information.
- Enter your “Business display name” and click Save.
- Fill out the fields under “Business address” and click Save.
- Add a valid number on “Phone number for verification purposes” and click Verify number.
Note: Google will use this number to verify that you’re the owner of the business. It won’t be displayed to customers. - Fill out the fields under “Customer service contact for Shopping ads”, “Social profile”, and “Korean business registration number” as needed. Click Save after completing these sections.
Formatting requirements
Follow these formatting guidelines to make sure Google and your customers understand the business information you're submitting.
- Business display name: Enter a short name that represents your business name. Use clear and professional language. Learn more About your store name.
- Business address: Add where your business is registered according to their respective text fields. Make sure that the required fields such as “Address line 1”, “City”, and “Postal/Zip code” are filled out.
- Phone number for verification purposes: Make sure to add a valid phone number with its corresponding country code to get your account verified. Learn more about verifying your phone number.
- Customer service contact for Shopping ads: Use your website’s working URL that displays your current business contact information. Include your domain name in the “E-mail” field. Use your valid business contact number in the “Phone number” field.
- Social profiles: Complete the website addresses of your business social profiles by typing in your business name handle for each social media platform you select. You can add up to 4 social profiles. Learn more about adding your social profile to Merchant Center (US Only).
- Korean business registration number: Add your 10-digit Korean business registration number following the format “XXX-XX-XXXXX”.
Common issues
If the information you’ve provided doesn't meet our formatting requirements, your products or your entire Merchant Center account may be subject to warnings, disapprovals, or suspension. These issues can prevent your products from showing on Google.
Store name not showing correctly
- Additional text or suffixes
- Promotional text
- Repeated and unnecessary punctuation, capitalization, or symbols
- Personally identifiable information (PII)
- Offensive or inappropriate language
Make sure to use clear and professional language in entering your business display name. Learn more About your store name.