Free and fast shipping annotations allow you to showcase your products that you can ship quickly and with reliable fulfillment experiences for customers. To participate, you'll need to provide shipping that is:
- Free: A product can be shipped free of charge to the customer (or free if product price meets minimum basket).
- Fast: A product can be delivered to a customer within a specified time and that varies with country.
On this page
Requirements
You can enable free and fast shipping annotations in your Shopping ads, Buy on Google listings (US only), and free product listings. Before doing so, you need to have:
An active Merchant Center account with products in the United States, Australia, Brazil, Canada, India, Japan, United Kingdom, and New Zealand.
Active products in your Merchant Center account which you can identify as free and fast
- You can choose to opt in your entire product inventory or a subset of products.
- You may choose between nationwide coverage or a subset of postal codes.
Shipping settings configured for free and fast
- This can be done at the account level or through item-level shipping
[shipping]attributes in your product feed. You may also make shipping setting changes using the Content API.
Product landing or detail pages and checkout pages to message free and fast shipping
- For eligible products, the corresponding checkout page must have at least one shipping option consistent with free and fast criteria.
- Product landing pages must not have shipping information inconsistent with free and fast shipping.
- The shipping speed you submit to Merchant Center must match what’s on your website. If you can’t match the speed exactly, overestimate the figures you submit to Merchant Center.
Learn more about Checkout and landing page requirements to show users free and fast annotation on your ads.
How to set up shipping service for eligible products
If only some of your products are eligible for free shipping
Create a dedicated shipping service just for these products. You can create a shipping rate table to define a single rate for all orders or create rules based on one or 2 dimensions.
Learn more about how to Set up shipping settings.
Update the shipping label [shipping_label] attribute in your feed for items that are eligible for free shipping. The value in the attribute should match the shipping label [shipping_label] attribute set up in your account. To update using your primary feed input source, modify the feed to include the shipping label [shipping_label] attribute in your primary feed.
If only some of your products is eligible for fast shipping
If transit times vary depending on the product, you can use item level shipping settings, or let Google calculate shipping speed. Learn more about how to calculate your shipping speeds based on your carrier.
Verification
Validating your shipping settings is an important part of assuring a positive customer experience. There are several options to do so.
Option 1
After your shipping settings are configured for free and fast, Google automatically verifies your shipping settings by reading data on your landing and checkout page.
Option 2 (US only)
You can also validate your shipping settings by providing your historical shipping data, either by linking to a partner or by manually uploading a file. Learn more about linking a partner with your Merchant Center account.