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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Model [model]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the model [model] attribute to indicate the model of the car without trim specifics.

In this article


When to use

Required Required for each vehicle listed in Merchant Center.

Format

Follow these formatting guidelines to make sure Google understands the data you submit.

Learn when and how to submit your product data in English.

Type String
Repeated field No
File format Example value
Type String
Character limit 150
Text/Tab delimited Silverado 1500
XML (Feeds) <g:model>Silverado 1500</g:model>

To format your data for Content API, go to the Vehicle ads Content API guidelines.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Best practices

This best practice can help you go beyond the basic requirements to optimize your product data for performance.

  • Submit only the model of the car using the model [model] attribute. To add trim information for the vehicle, use the trim [trim] attribute.

Examples

Submitting model [model] attribute

When submitting this attribute, submit “Model” and not “Model deluxe" or “Model standard”. For example, for a vehicle model known as “One” and a trim value “B”, specify “One” in the model [model] attribute and “B” in the trim [trim] attribute.

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