In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

3D model link [virtual_model_link]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the 3D model link [virtual_model_link] attribute to provide more visuals for your product. A 3D model can help shoppers see your product from different angles on Google Search. They can also use augmented reality to see how your product looks in their space.

Merchants can create 3D and AR models of their products on their own or with the help of a partner. The list of our partners include:

Note: You can use this attribute for shoes and home goods. The attribute is limited to products sold in the US.

An animation of a 3D model being used in a product listing on Google

On this page

When to use

A custom icon for Merchant Center Classic and Merchant Center Next.

Recommended for shoes and apparel products that have a 3D model. The attribute can be provided as part of your primary product feed in Merchant Center.

Note: When you add links to a 3D model in your feed, we’ll review the 3D model before it appears in Google Search results (which may take up to 2 weeks). This attribute is limited to products sold in the US.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about Submitting your product data.


URL (Must start with "http://" or "https://")


Up to 2000 characters

Supported file formats

glTF (.gltf), and GLB (.glb)

Repeated field


File format

Example value

Text (TSV)

XML (Feeds)


To format your data for Content API, see the Content API for Shopping resource.

Note: To ensure that this product data attribute gets recognized by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • Use a 3D model. The recommended file size is 10MB and shouldn’t exceed 15MB.
  • 4K texture has the broadest support on mobile and is the largest recommended texture size. The largest allowable texture size we can display on mobile is up to 8K. Learn more about file requirements for model specifications.
  • Provide a valid URL in your product data. The link should point to a .gltf, or .glb file.
  • Your product should comply with our policies.
  • Review your 3D model. You can use a validation tool to verify if your 3D model works properly.
  • Make sure your URL can be crawled by Google. For example, ensure your robots.txt file is configured correctly. Learn more about robots.txt files.

If you don't follow these requirements, we won’t be able to use your 3D attribute for the product.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Fix any errors with your 3D model. Make sure to resolve any warnings or errors that the validation tool shows for your model.

Related links

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