This feature allows you to showcase the same-day delivery on your local products by adding badges and annotations to your products in free local listings and local inventory ads.
On this page
Before you begin
- Identify which products and stores in your local inventory feed support same-day delivery.
- Identify the cut-off times for the participating stores. You might need to set up a few same-day delivery services to accommodate for multiple time-zones. Time-zones are based on the Merchant Center settings you provide, not the user location.
- Determine your fees structure, including the delivery fee. We currently don't support additional fees, hence the best practice is to sum up all the fees and pass it to Google as one delivery fee (Range based shipping fee is supported).
- Define delivery distance per store. If the delivery radius varies, you may either set up a separate same-day shipping service or opt for a conservative radius.
Eligibility
You can enable same-day delivery annotations and badging for your free local listings and local inventory ads in the United States if you meet the following criteria:
- Your business should provide same-day delivery fulfillment services for eligible products and the same-day delivery settings you submit to Merchant Center should match what is on your website.
- The shipping cost for the same-day delivery should match the cost mentioned on your website.
- Your Merchant Center account should be linked to the Google Business Profile used for your store locations.
- You should have free local product listings or local inventory ads enabled in Merchant Center. Learn how to enable local inventory ads and free local product listings.
- You should have a local product feed added in Merchant Center.
Eligibility for faster than same-day delivery annotations
In addition to the requirements above, you can also enable faster than same-day delivery annotations, which is an extension of same-day delivery annotation, that allows you to showcase your service of providing instant shipping on Google, if you meet the following criteria:
- Your business should provide delivery speed within 5 minutes to 6 hours.
- Over 90% of your Google inventory can be delivered within 5 minutes to 6 hours.
To express your interest with this new annotation, use the email address of the admin role in your Merchant Center account to reach out to faster-than-same-day-interest@google.com with the following information:
- Your Merchant Center account ID
- A proof that you provide a 2-hour or 240-minute delivery. For example, your website shipping policy page URL
Google will periodically check your eligibility to participate in faster than same-day delivery annotations to ensure shipping information consistency, and that these annotations won’t show when your business stops being eligible for faster than same-day delivery annotations.
Instructions
Set up same day delivery for local product listings
Service coverage
In your Merchant Center account, click Shipping and returns.
Click Add shipping policy.
Click Delivery for local products (US only).
- Note: Same-day delivery is only available in the United States; therefore, the United States will be pre-selected in the “Countries” page.
Click Continue.
- Same-day delivery is available for free local listings, local inventory ads, and online offers. It's mandatory for you to have a landing page. Learn more about free local listings and local inventory ads.
- If you're using on display to order or pickup later features, you should implement same-day delivery utilizing
[local_shipping_label]to omit discrepancies in badging.
Products & Stores
In the “Products” section, select whether all your products or only specific products are available for same-day delivery.
- If only certain products are available for same-day delivery, then you must create a same-day delivery label by using the local shipping label [local_shipping_label] attribute to add to these products.
- Note: The attribute should be passed in the local inventory data source. It isn’t supported in the product data source. Refer to the API guide for more information.
In the “Stores” section, select whether all your stores or only specific stores are available for same-day delivery:
- If only specific stores are available for same-day delivery, you can select either specific stores from your feed data or choose specific stores manually.
Click Continue.
Eligibility
In the “Eligibility” page, select the specific stores that are eligible for same-day delivery based on the products from your local inventory feed.
Set up the customer eligibility settings for same-day delivery:
- The maximum distance of the customer from the store
- Order cut off time
- Same-day delivery message preferences
Click Continue.
Shipping cost
In the “Shipping cost” page, select the currency, order value conditions, and shipping cost you charge your customers for same-day delivery services. Options include:
- Free shipping. All orders are shipped for free.
- Flat rate. All orders have the same shipping cost.
- Price. Shipping rate depends on the price of the order.
- Weight. Shipping rate is based on the weight of the package.
- Advanced cost table (uncommon). Shipping rate depends on multiple factors.
Click Save.
Verification
It is important to validate your shipping settings to ensure a positive customer experience. Google verifies same-day delivery services added by retailers, so make sure the details match what's mentioned on your site. Same-day delivery must be advertised and mentioned on both your website and in the checkout flow.
It might take up to 72 hours for Google to review the settings. If there is an issue with the same-day delivery settings, the administrator of your Merchant Center account will receive an email with instructions on how to resolve the issue.