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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About Feed Tool partners

A custom icon for Merchant Center Classic and Merchant Center Next.

This article provides details on Feed Tool partners in the LIA Partner Program.

Feed Tool partners assist in developing product and inventory feeds for ads through expert guidance and feed management.

These partners are a resource for retailers who would like to begin using local inventory ads but are unable to provide their own product and inventory feeds or unable to meet the technical requirements on their own.

Current Feed Tool partners

Provider

Countries serviced

Rithum

NORAM, EMEA, ANZ

Feed Manager

Global; mainly EMEA (France HQ)

Feedonomics

NORAM, EMEA, ANZ

GoDataFeed

NORAM, EMEA, ANZ

Highstreet/Kipcast

Global; mainly EMEA (Italy HQ)

Intelligent Reach

Global; mainly EMEA (UK HQ)

Napp Solutions

BR

OSX (OnlineSales.ai)

IN

Productsup

Global (Germany HQ)

Wannamo/SingleInterface

IN

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