In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Vehicle ads available to US advertisers

March 2022

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All existing vehicle ads Smart Shopping campaigns will be upgraded to Performance Max by September 2023, bringing you additional inventory and formats to reach new customers. Accounts in which all campaigns have been upgraded are no longer able to create new Smart Shopping campaigns. Learn how to create a Performance Max campaign.

Starting in March 2022, vehicle ads will be available to all US advertisers. Vehicle ads will expand to more countries at a later date.

Vehicle ads are a performance focused, omnichannel, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on This format shows customers an image of the car, plus information such as make, model, price, miles and advertiser name. Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser’s website, from where they can perform further actions such as contacting the dealer, filling a lead form, etc. and/or then deciding to visit the dealership.

Note: Vehicle parts, accessories, tires, and services aren't supported with vehicle ads.

Vehicle advertisers can participate by uploading their vehicle feeds in the Merchant Center and running smart shopping campaigns in Google Ads to serve vehicle ads. Learn more about vehicle ads, the implementation process and policies to follow.

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