Set up automated discounts (for Shopify, WooCommerce, Magento 2 merchants)

The automated discounts feature allows you to discount your product prices effectively based on the multiple real-time signals and show a discounted price on Shopping ads and on your website.

On this page

• Benefits
• Eligibility and requirements
• Instructions for merchants
• Launch schedule
• Performance reporting

Note: Merchants not using Shopify, WooCommerce, or Magento 2 follow a different process for setting up automated discounts. Learn how to Set up automated discounts.

---

Benefits

Automated discounts allow you to effectively price products in Shopping ads on Google. Our goal is to help you drive more conversions and profit.

• Customize pricing: Find the optimum product discount across Shopping ads and your site’s product landing pages with the help of Google’s high-scale models.
• Save time: Automated, real-time price optimization saves time, effort, and cost.

---

Eligibility and requirements

Your account can have multiple participating Merchant Center IDs, but each must separately fulfill this requirement.

• Conversion tracking and feed configuration set up.
• Merchant systems must be able to accept and honor Google-provided product prices from the URL.

---

Instructions for merchants

When you sign up for automated discounts, you can choose a channel partner that can help you with setup. Here are the channel partners that you can choose from:

• For Shopify merchants: Simprosys, WoolyTech
• For WooCommerce merchants: SweetCode
• For Magento 2 merchants: Amasty, WeltPixel

Note: More channel partners will be added in the future. If your channel partner is not listed, proceed with integration following a different process. Learn how to Set up automated discounts.

Step 1 of 6: Select program and your preferred currency

Under Marketing, you'll find "Automated discounts" tab. Click on Continue and then select "Automated discounts" and select your preferred currency for reporting. If you're using a third party platform, indicate the name of the platform or service. Upon submitting, you can move on to next steps to set up conversion tracking and feeds.

Note: If there's no "Automated discounts" tab, click here to proceed.

Step 2 of 6: Set up conversion reporting with cart data

Your channel partner will guide you through the process to set up conversion tracking with cart data.

Note: You need to use a primary conversion action in Google Ads to provide purchase conversions with cart data for automated discounts.

Step 3 of 6: Opt in products using feeds

Opt-in products

To complete this step, provide the minimum price [auto_pricing_min_price] and product-level cost of goods (cogs) [cost_of_goods_sold] attribute in your feed for the products that you want to include. Remember that the maximum price must be the regular price attribute already provided in your product feeds. Google won’t go higher than this price.

To opt-in products, add these 2 additional attributes to the feed:

Required attributes	Value type	Description
minimum price [auto_pricing_min_price]	String	This is the minimum price. Indicate the minimum below which you don’t want the discount to be applied. Follow the same formatting rules as for the price [price] attribute. Note: This can generally equal the cost of goods (cogs) [cost_of_goods_sold] attribute unless there are special requirements (such as MAP restrictions).
cost of goods (cogs) [cost_of_goods_sold]	String	This is the cost of goods (cogs). If accurate information isn’t available, provide the best estimation.

Opt-out products (optional)

If you want to opt out individual products from automated discounts, remove the minimum price [auto_pricing_min_price] attribute for each product.

Note: Don’t remove the cost of goods (cogs) [cost_of_goods_sold] attribute for opted-out products. It’s still used to compute the total profit from reported baskets.

We recommend opting in at least 50% of offers in order to reach the highest gains.

Step 4 of 6: URL integration

This step requires you to accept and apply the Google-recommended price for opted-in products as a new sale price on your website. Your channel partner will guide you through this process.

Step 5 of 6: Google review

After the implementation steps have been completed, request Google to conduct a full review by clicking 'Request verification'. The review will go through end-to-end testing that covers multiple scenarios. It will be completed within the Google Network to ensure that the integration is functioning correctly. Any open issues will be displayed on the last setup page. Allow up to 24 hours for updates after you make a change.

If there are issues found, resolve the issue and submit a follow-up review request by clicking the button again or contacting [e-mail]. You'll have to resubmit review requests until all issues have been resolved.

Step 6 of 6: Kickoff

After Google reviews and approves your account, a performance-based ramp-up will be kicked off automatically for your opted-in products. You can now monitor your performance in the Automated discounts tab, as well as pause and activate the generation of optimised sale prices with only a click on the button.

---

Launch schedule

Ramp-up

After your review is complete, the ramp-up process starts according to the schedule below.

Ramp-up schedule:

• First stage: Optimised sale prices shown to 10% of customers.
• Second stage: Optimised sale prices shown to 90%of customers.

You can check your ramp-up percentage in Merchant Center at any time by navigating to the Automated discounts tab under 'Marketing'.

---

Performance reporting

You can check your performance at any time by navigating to the 'Automated discounts' tab under 'Marketing'. Your set of performance metrics, including incremental clicks, conversions and gross profit will appear on your scorecards for the selected time period. Metrics are updated daily. Learn more About automated discounts in Merchant Center.