In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Inaccurate prices (due to value added tax (VAT) related issues)

Your account has either been warned or suspended due to this error

A custom icon for Merchant Center Classic and Merchant Center Next.

Taxes are a key part of the total price a person has to pay for a product. By submitting accurate tax information for your Shopping ads and free listings, you ensure that you are displaying correct total prices to online shoppers.

You’ve received this notification because the product prices you provided in your product data and on your website are missing value added tax (VAT) for one or more of your products. The prices submitted in your product data and displayed on your website should be a total price inclusive of value added tax (VAT).

You should have received an email asking you to update your product data by a certain date so that the values in your data are consistent with those on your landing page.

For products targeting all countries (except for the United States and Canada), provide the product price, including any value-added tax (VAT) or Goods and Services Tax (GST), in the price-relevant attributes and ensure that the landing page price matches the price in your product data. Don’t use the tax [tax] attribute.

Learn more about how to submit taxes correctly for your target country


Step 1: Ensure that the prices in your product data are inclusive of value added tax (VAT)

  1. Investigate your update process to see what could be causing the problem:
    • Check the warning email for examples of products that are affected. Look for a common problem in your product data that could cause the price mismatch due to value added tax (VAT) inconsistencies.
    • Ensure that the prices you submit in your product data and display on your website are total prices inclusive of value added tax (VAT)

Step 2: Resubmit your product data

After you’ve fixed the issue and updated your product data, resubmit it using one of these methods:

Step 3: Request a review

In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.

Need more help?

Check out this guided troubleshooter: I need help fixing my price issue

If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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