Notification

In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

How to fix: Landing page not working

A custom icon for Merchant Center Classic and Merchant Center Next.

This policy applies to Shopping ads and local inventory ads with merchant hosted local store front

Your landing page is not working. Make sure that none of your landing pages fail to load or are under construction.

A landing page is where the customer is sent after clicking on your product. When a landing page doesn’t match your ad or free product listing, customers can have a poor experience. Google doesn’t allow the promotion of content that is unnecessarily difficult or frustrating to navigate.

Instructions

Step 1: Review your landing pages so they load properly

  1. Ensure it’s possible for a customer to checkout starting from your landing pages.
  2. Make sure the checkout process on your website is straightforward. This includes a working and easy-to-identify buy button.
  3. Your item shouldn’t lead to a website that's under construction, or a site that links to an error page that displays a status code beginning with a 4 or a 5 (such as a 405 error). If your landing page is not working, pause your item until your site is fully functioning. Or, link your item to a different part of your site that works.
  4. Check that your landing pages work properly for all locations, regardless of where you're targeting your item. Even if your landing page loads successfully for you, it might not be loading properly in other circumstances, such as other web browsers and apps, or by our systems. 
  5. Check your landing page on various browsers and devices to make sure that it always links to a working website.

Step 2: Request a review

In some instances, if your account or one of your product offers is disapproved and you’ve either fixed the issue or you disagree with the issue, you can request a review. If the review is successful, your issue will disappear. If the disapproval remains and you’re uncertain with how to proceed, contact us for support.

Note: If you use a third-party platform to list your products, you may also be able to go to your third-party application to request a review.

 

Landing page requirements

Learn more about the Editorial and Professional Standards policy

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