About the "From the Manufacturer" section

The “From the Manufacturer” section gives manufacturers the ability to surface rich product content on the Google Shopping property.

This article explains how the feature works and how to show your content on Google surfaces.

How it works

Benefits

  • Manufacturers have the ability to send Google information about your products, so Google is able to display authoritative information from the manufacturer.
  • Richer PDPs create more effective listings across Google Surfaces.

Eligibility

The “From the Manufacturer” section is available to all manufacturers and brands with approved rich content that have a registered Manufacturer Center account or are working with partners like Syndigo. The “From the Manufacturer” section is available in all supported Manufacturer Center countries.

How to get started

Manufacturers and brands have two ways to show content on the “From the Manufacturer” section.

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