About the "From the Manufacturer" section

The “From the Manufacturer” section gives manufacturers the ability to surface rich product content on the Google Shopping tab.

This article explains how the feature works and how to show your content on Google surfaces.

How it works


  • Manufacturers have the ability to send Google information about your products, so Google is able to display authoritative information from the manufacturer. 
  • Richer PDPs create more effective listings across Google Surfaces.


The “From the Manufacturer” section is available to all manufacturers and brands with approved rich content that have a registered Manufacturer Center account or are working with partners like Webcollage. The “From the Manufacturer” section is available in all supported Manufacturer Center countries. 

How to get started

Manufacturers and brands have two ways to show content on the “From the Manufacturer” section. 

  • For manufacturers and brands registered with a Manufacturer Center account, approved rich content provided via the feature_description attribute will automatically appear in the “From the Manufacturer” section in a simple layout.
  • For manufacturers and brands that work with Webcollage, one of the main rich content providers in the market, reach out to your Webcollage account representative to give permission to send rich content to Google. 
Note: The Manufacturer Center product data specification will soon be updated with the ability to provide rich content product information in visually richer layouts using a new attribute. To be alerted when this feature is available, opt in to receive “Tips and Best Practices” from your Manufacturer Center email notifications. 

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