Beginner's guide

Create a products feed

The more data you submit about a product, the better your account is likely to perform across Google properties like Google.com, the Google Shopping tab, and Google Express.

It’s important to submit the required attributes as listed below. For a list of all possible attributes that you can submit, see the product data specification.

Required information

To get started, create a products feed with the following minimum required attributes about each product:

Note: Submit all data in TSV or XML format.

  • ID
  • Brand
  • Title
  • GTIN
  • Description
  • Image link
TIP: When you set up your account, provide the required attributes for all your products first, and then build out more detailed information later.
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