Beginner's guide

Create a products feed

The more data you submit about a product, the better your account is likely to perform across Google properties like, the Google Shopping tab, and Google Express.

It’s important to submit the required attributes as listed below. For a list of all possible attributes that you can submit, see the product data specification.

Required information

To get started, create a products feed with the following minimum required attributes about each product:

Note: Submit all data in TSV or XML format.

  • ID
  • Brand
  • Title
  • GTIN
  • Description
  • Image link
TIP: When you set up your account, provide the required attributes for all your products first, and then build out more detailed information later.
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