Beginner's guide

Create a products feed

The more data you submit about a product, the better your account is likely to perform across Google properties like Google.com and the Google Shopping tab.

It’s important to submit the required attributes as listed below. For a list of all possible attributes that you can submit, see the product data specification page.

For some eligible accounts, Manufacturer Center may automatically populate the account with a small number of top performing brand products during onboarding. Learn more

Required information

To get started, create a products feed with the following minimum required attributes about each product:

Note: Submit all data in TSV or XML format.

Tip: When you set up your account, provide the required attributes for all your products first, and then build out more detailed information later.
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