How to participate in AR beauty virtual try-on experiences

Google's AR beauty experiences let shoppers see how products look on them before they buy, allowing shoppers to feel more confident in their decision and increasing the likelihood of a purchase. Incorporate AR assets in your free listings and ads to showcase your products in more interactive ways and to build a deeper relationship with shoppers on Google.

Note: AR virtual try-on experiences are currently only available for select product categories in specific geographies.

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Benefits

  • AR Beauty virtual try-on leverages augmented reality so shoppers can visualize how your products will look on them before they purchase.
  • Our diverse, real model representation lets people try your products on a wider range of models, whether they are shopping for themselves or for friends and family.

An animation demonstrating the Try On feature on Google


How it works

To add virtual try-on experiences to your products, simply partner with a data provider. They will upload the AR assets for you. No additional setup or configuration is required.

Note: We currently support assets provided by Perfect Corp. and PulpoAR, and we're constantly working to bring more data partners onboard.

Requirements for free listings

If you want to use this feature in free listings, you’ll need to you’ll need to partner with a data provider who can upload AR assets to Google on your behalf. Alternatively, you can upload your own AR assets via your Manufacturer Center account.

Requirements for Shopping ads

If you want to use this feature in your Shopping ads, you’ll need to meet the following criteria:

  • You should have a Merchant Center account containing the products you’d like to advertise with the try-on feature.
  • You should have a Manufacturer Center account and your brands should be registered in this account.
  • Your Manufacturer Center account should be linked to the Merchant Center account used for your ad campaigns.
  • You should have a Google Ads account with an active Performance Max campaign or Shopping campaign, which should be linked with the Merchant Center account.

Instructions

To implement the try-on feature, follow the steps below.

For free listings

Required: Partner with an AR asset data provider.

Optional but recommended: Below steps are optional but strongly recommended.

  1. Sign up for Merchant Center if you don’t already have an account, and upload your products.
  2. Sign up for Manufacturer Center if you don’t already have an account, and register your Brands.
    • When creating your Manufacturer Center account, the brand should match the brand name of the applicable products in your Merchant Center account exactly (spelling is case sensitive). You can add more brands after your Manufacturer Center account has been approved.
  3. Link your Merchant Center account to your Manufacturer Center account.

For Shopping ads

  1. Partner with an AR asset data provider.
  2. Sign up for Merchant Center if you don’t already have an account, and upload your products.
  3. Sign up for Manufacturer Center if you don’t already have an account, and register your Brands.
    • When creating your Manufacturer Center account, the brand should match the brand name of the applicable products in your Merchant Center account exactly (spelling is case sensitive). You can add more brands after your Manufacturer Center account has been approved.
  4. Link your Merchant Center account to your Manufacturer Center account.

Your try-on assets are now eligible to serve in free listings and Shopping ads and your data provider will upload these assets on your behalf. Note that the try-on Shopping ads feature is currently in beta and only supported for selected product categories.


Frequently asked questions

How does segmentation work?

Segmentation models help us recognize different physical characteristics such as hair, eyes, skin, or lips. In virtual try-on for AR Beauty, we use it to locate a person’s face or hair and to apply the right AR effect(s) to each.

How does rendering work?

Rendering works by overlaying digital content (such as a lipstick or foundation shade) onto a model image or someone’s video feed. The end result is a second image or video on top of the original one.

What's AR Beauty virtual try-on privacy policy?

The AR Beauty experience was built with privacy in mind. Google does not collect or store any biometric data during the AR Beauty experience. A person's video feed never leaves their device nor is it used for training purposes.

What factors can influence the virtual try-on experience?

Results will vary depending on the device type, internet connection, product being tried on, and lighting conditions of the video feed. For the best results, we recommend using the live try-on feature in well-lit environments with good internet connection. If that isn’t possible, our AR model images are always available as a substitute.

In addition, certain products and shades may have limitations in place from the manufacturer that impact the virtual try-on experience. For example, lighter hair color shades will not render well on darker hair, consistent with real world results. In these instances, Google will include a manufacturer disclaimer so that shoppers are aware that a product may not be recommended for their hair.

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