June 30, 2017
We know that manually uploading, editing, deleting, and distributing product data can make it difficult to keep up with a brand’s ever-changing product assortment, and using feeds may not offer the desired level of control. With the launch of the Manufacturer Center API, brands (or their 3rd party data partners) can streamline product data updates in the following ways:
- Add new products directly to Manufacturer Center.
- Update existing products in Manufacturer Center with the most current product data.
- Delete products from an existing Manufacturer Center account.
- Monitor data quality and review product data errors to optimize a brand's presence on Google.
- Surface Google's product data feedback in external data management tools.
- Streamline product data updates and syndication to Google by creating custom workflows compliant with data management policies and procedures.