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Smart features & controls in Google products

You can control how your data is:
  • Used in Gmail, Chat, and Meet
  • Shared with other Google products

Smart features in Gmail, Chat, and Meet that use your data include:

Smart features in other Google products that use your data include:

As new features that depend on your data get added to these products, they’ll also be controlled by the same settings.

Important: Starting January 25, 2022, if you’re based in Europe, the above settings will turn off by default. After the change, you must turn on settings in Gmail and other affected Google products to make them work. Use the instructions below to set up these options in Gmail.

Change smart features & personalization settings

Important: Changes to the settings on Gmail web also apply to your Gmail mobile app. If you’re on the mobile Gmail app, but don’t get a message about the changes, update your app. Not all changes made on your computer are reflected in your mobile app.

For Gmail, Chat, and Meet:

  1. On your iPhone or iPad, open the Gmail app .
  2. At the top left, tap Menu Menu and then Settings .
  3. Under “General,” tap Data privacy.
  4. Turn “Smart features and personalization” on or off.

For other Google products:

  1. On your iPhone or iPad, open the Gmail app .
  2. At the top left, tap Menu Menu and then Settings .
  3. Under “General,” tap Data privacy.
  4. Turn “Smart features and personalization in other Google products” on or off.
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