Audience report

With the Audience report, you can see performance metrics for your bid multipliers on audience lists.

To access the report:

  1. Open Hotel Ads Center in a browser.
  2. Click the Dashboard tab.
  3. Select View By > Campaign, then click on the name of the campaign you'd like to see reporting metrics for.
  4. Click on the Intelligence tab.
  5. Find the column for "Audience Report," and click Download.

You can also access the report from the Reports API v2.1.

The following table describes the columns in the Audience report:

Column name Description
audience_list_ID

 

The ID of the audience list you bid on.

 

device_type

 

The customer's device type. Possible values are:
  • "Mobile"
  • "Tablet"
  • "Desktop"
date_type

 

Indicates whether the user selected the default date or specified a date when searching.

Possible values are:

  • "default": The user clicked on a hotel ad where the default dates were used.
  • "selected": The user clicked on a hotel ad with the dates set.
price_bucket

 

Indicate a rate's relative competitiveness in an auction (as compared to other partners' rates for the same hotel stay). For more information on the price bucket, see the Performance report.
avg_ad_position

 

Where your ad appeared on the page on average, relative to all other ads in all slots.

 

impressions

 

The number of impressions your bid for the audience list achieved.

 

eligible_impressions

 

The number of eligible impressions for your audience list bid.

 

clicks

 

The number of clicks your Hotel Ad received.

 

billing_cost_usd

 

The total cost of clicks, in USD.

 

conversions

 

The number of conversions your Hotel Ad received.

 

booked_base_price_usd

 

The base price that was booked, before any taxes and fees.

 

booked_total_price_usd

 

The total price that was booked, after taxes and fees.

 

booked_length_of_stay

 

How long in days the customer booked your hotel.

 

booking_window_days

 

The number of days between the date of the booking and the check-in date for bookings reported via the Hotel Ads conversion tracking.

 

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