[UA] About the Users Flow report

Visualize your users' paths through your site.

The Users Flow report is a graphical representation of the paths users took through your site, from the source, through the various pages, and where along their paths they exited your site. The Users Flow report lets you compare volumes of traffic from different sources, examine traffic patterns through your site, and troubleshoot the efficacy of your site.

In this article:

Users Flow report prerequisites


Access the Users Flow report

To see the Users Flow report:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Audience > Users Flow.

What can I do with the Users Flow report?

The Users Flow visualization lets you see:

  • The relative volume of traffic to your site by the dimension you choose (e,g., traffic sources, campaign, browser)
  • The relative volume of pageviews per page or collection of pages
  • Specific metrics for connections, nodes, and node exits when you hover over them

The Users Flow report is very similar to the Behavior Flow report; however, the Users Flow is focused on the pages your users visit, whereas the Behavior report also includes Events and Content Groupings.

Next Steps

Access the Users Flow report now and explore your site. For information about how to configure the report and use the different visualization options, read Using Flow reports

Once you have a general idea of how the Users Flow report works, read the Analyze your data with the Users Flow article to see some specific ways to gain even more insights from the report.

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Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

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