Apr 6, 2024
Hello team i am running multiple campaigns but just one campaign is running that also low spending
Hello team i am running multiple google shopping campaigns but just one campaign is running that also not spending full budget. other are getting just few impression but no clicks. i check all things ok campaign is eligible. all campaigns are different products. and on manual cpc .
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Have a look at the requirements and recommendations here: https://support.google.com/merchants/answer/7052112?hl=en
Once you have done that, wait a few weeks, and increase the bids.
Apr 15, 2024
few impression but no clicks typically indicates some fundamental disconnect
between what the user sees, verses what the user actually wants to buy, or is
expecting to see, based on their search-history over time.
as was indicated, check all submitted data --
both all product information and visible details,
must be compelling, high-quality, and relevant.
consider at least the following:
- improving competitiveness with respect to price, cost, and related options;
- improving trust factors, such as verified ratings and reviews;
- improving the raw details and assets, such as product titles and images;
when testing such changes, make only one change at a time and
give google's machine-learning-systems enough time to analyze
and react to the change -- typically about a month.
consider carefully inspecting the search-terms reports and competitive reports.
any change may take a few weeks or months of collecting
raw data, before making any determination of results.
the business-model, full disclosure related to price and shipping details,
overall competition with respect to the business and products being sold,
may also be factors.
conversions mainly relate to the website details and trust related signals.
however, some types of products may be extremely niche, or very expensive,
or both -- some types of products may simply not be a good fit shopping --
so may do much better with more traditional search-campaigns with text-ads,
after a few months of building trust, for example.
low-spending tends to indicate too low bids,
or not enough budget to cover all high bids --
especially if more than one campaign is used.
consider raising the bids and budgets, or pausing all campaigns but one,
with all products, for a few months or so, until enough relevant data is
collected, to help determine which items need improvement, or do well,
or may do better using other campaign-types/ad-formats.
if budget allows, consider running a shopping-campaign with a search-campaign.
Last edited Apr 15, 2024