Automatic payments

Automatic payments is a payment setting in Google Ads. Using this setting, you first accrue advertising costs, then have those costs automatically charged to your primary payment method.

If you use automatic payments, you will be charged for your advertising on the first day of every month, or whenever your account reaches a predetermined amount known as your payment threshold—whichever comes first.

Payment threshold

An amount of costs that, when reached, triggers you to be charged for those costs. This amount starts at a set amount which you can find in your billing Summary page and will be automatically raised if your costs reach this amount before the end of the monthly billing cycle.

Threshold and 30-day payment boundaries

  • When your account costs reach the threshold before the month has ended, your threshold is raised. This may happen several times until your account reaches a final threshold. Threshold amounts depend on your account, country, and currency.
  • The amount you're charged may be slightly more than the threshold if your account accrues costs very quickly. You can be charged multiple times a month if your account reaches your billing threshold repeatedly over that time.
  • You won't be emailed or notified when your payment threshold increases, but you can always find your current threshold by going to your billing Summary page. To see what your current threshold is, click the tool icon   and under "Billing," choose Settings. You will land on the Summary page which shows how much costs have accrued since your last payment. Look for your threshold amount under the progress bar.

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