Emmanuel Flossie
Founder of FeedArmy - Shopping & Merchant Center Community Volunteer
Member since 7/5/2016
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I specialize in Google Shopping
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How to Fix Google Merchant Center Suspensions
In this community guide, I want to help you navigate the most common reasons for misrepresentation, and website needs improvements in Google Merchant Center that could lead to a suspension. The guidelines discussed here are meant to explain everything more easily (non technical). For a more in-depth look at those policies, please refer to the links at the end of this guide.
 
Misrepresentation
 
Misrepresentation refers to any discrepancy between your business's claims (website) and what is truthful in the real world.
 
Website Needs Improvement
 
Google is protecting users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links, empty category pages, etc.
Google requires all merchants to follow a basic level of requirements. If your website does not have basic requirements, you will see a suspension warning: Website needs improvement.
 
 
Business Model:
 
Inconsistent Business Information:
Make sure your business location, name, and other identifying information align across your website, social media, and any merchant or business profiles you have. Wherever you show your address or contact details, add your business name.
 
Reemphasizing discrepancies between the website and the account:
Any discrepancy on your website or in your Google Merchant Center account that deviates from absolute truthfulness can be perceived as misleading, which could potentially be the reason for suspension.
 
Ambiguous Business Model:
Clearly state your business model and how your business operates. For example, don't claim to be based in one country while operating predominantly in another.
 
Lack of Official Business Name:
Your official business name should be consistent across all platforms and public records.
 
Virtual Addresses:
Setting up a virtual business address in a location where your business doesn’t operate is a form of misrepresentation.
 
Stock:
Lack of inventory control, or knowledge and the absence of finished goods, including print-on-demand products
 
Copied Descriptions and Images:
The quality of your website should reflect the quality of your business. Populate it with original, high-quality content (images and descriptions). Invest time in writing detailed, accurate product descriptions that give the customer all the information they need to purchase.
 
Template Text (Lorem Ipsum):
While this is good for mock-ups, it should never appear on your live site. It's unprofessional and gives the impression of a site still under construction.
 
Grammar and Spelling Errors: 
Poor grammar and spelling mistakes. Always proofread your content or consider hiring a professional to do so.
 
Inconsistent or Empty Categories: 
Make sure your categories are coherent and populated. An empty category creates a lousy impression and disrupts navigation.
 
Incomplete Shipping Policy: 
List your shipping policies, rates, and estimated handling and delivery times to avoid customer dissatisfaction.
 
Intrusive Pop-ups: 
While pop-ups can be effective for marketing, ensure they don't block important content and offer an easy way to close them.
 
Non-Functioning Promotions: 
All advertised promotions and coupons should work seamlessly.
 
Template Images: 
Custom images give your brand identity. Avoid generic stock photos that can make your site look boilerplate.
 
Duplicate Product Details: 
Each product should have a unique description to help with SEO and provide value to the customer.
 
Multiple Websites:
Having multiple websites for one business will violate the abuse of ad network. Google expects one business = 1 website.
 
Multiple Business At The Same Address:
Having multiple businesses or websites located at the same address, regardless if they are not your own, will confuse Google to identify your business is genuine.
 
Verify Identity:
When verifying your identity, ensure you follow the steps accurately. For example, the first option would be to choose business or personal. Make sure to choose the correct option for your type of business.
It will then ask you to submit official government-issued documents such as a business license, passport, etc.
Once the details are submitted, you can request a review for your Google Merchant Center account.
 
Trust Indicators:
  • Social Links: Include links (contact page and footer) to your business's social media profiles like Facebook, Instagram, and TikTok.
  • Certifications and Accreditations: Display any certificates or accreditations from third-party organizations, such as BBB accreditation.
  • 3rd Party Verification: Such as a Google Business Profile
  • Customer Reviews: Genuine customer reviews can enhance your business's credibility. (Do not import reviews from 3rd party websites unless a verified review aggregator official systems, also do not import reviews from old website domains)
Essential Website Elements:
  • Policies: Include essential policies like shipping, returns and refunds, terms and conditions, disclaimers, payment and privacy in an easily accessible part of your website.
  • Contact Methods: Offer multiple methods for customers to reach you. (Address, email, contact form, telephone, live chat, chat bot, social links)
  • Inventory Information: Update your stock levels as soon as stock levels change and show if an item is in or out of stock on the product landing page.
Common Pitfalls to Avoid:
  • False Discounts: Do not advertise a discounted price for an item if it has not been sold at the alleged original price recently.
  • Copying Content: Never copy-paste "About Us" pages, policy statements, or any other content from other websites.
  • Placeholder Text or Images: Remove any placeholder text or images before making your site live.
  • Broken Links and Redirects: Ensure all links are functional.
  • Inaccessible Blog Posts: If you have published a blog post, ensure it's accessible and readable.
     
 
How To Overwrite Product Information in Google Merchant Center Using A Spreadsheet?
In this guide, I will explain how to overwrite your product information using a spreadsheet.
 
First we need to download a copy of our current information.
 
Step 2 : Click on Products > All Products in the left hand menu
Step 3 : Click on the download icon
 
 
Step 4 : Open the zip file and extract the file.
Step 5: Change the file name extension from .tsv to .csv and you can open it in your spreadsheet editor.
 
 
 
Now let's copy some data.
 
Step 1 : Make sure to always copy the ID column.
Step 2 : Copy any other columns you want to overwrite, if you don't see your column, ignore it for now.
 
Let's paste the data
 
Step 1 : Go to Google Merchant Center > Cog Icon (top right) > Data Sources > click on the supplemental sources tab > add supplemental feed
 
 
Step 2 : Choose Use a Google Sheets Template and click on Use Template (make sure to allow popups)
 
 
Step 3 : You can now remove the template data, and past your own data, for example if you only want to update the color, than have an ID column, and a color column.
 
If you need to add any other columns, then add the column header and its values. To know what attributes are supported and what you can add please read: https://support.google.com/merchants/answer/7052112?hl=en
 
Step 4 : Once you are ready with the file, go back to Google merchant center and click on continue.
Step 5 : Select your primary feed
 
Step 6 : click on create data source, and now you are done.
 
 
 
 
 
 
News! - Fixing Google Merchant Center Suspension, Important Before Your Start!
As of October 2024, if you are suspended for misrepresentation policy, do not request a review without being 100% confident that you comply with Google's policies, Trust Requirements, and Industry Standards.
 
  • Do not request a review just to appeal.
  • Do not request a review, if you have multiple websites or accounts.
  • Do not hire a person who will handle everything for you. They may request so many reviews that you are completely locked out. Instead, if you plan to hire someone, ask for a consultation only.
  • Do not request a review, if you don't have a high trust signal.
  • etc.
 
It has become blatantly clear Google has released a new policy regarding requesting a review. You now have a limited set of requests available, before you receive a cooldown period. Which extends the more requests you ask. After this, if you see the blue banner below, that means you have only 1 last request available before you are permanently suspended. After this, nothing can be done to get your account approved.
 
Google Shopping Tips For Beginners
It is essential to know the basic requirements before publishing products to Google Merchant Center. This article will cover a precheck list, discuss the website, and discuss data feed requirements alongside Google Ads tips.
Website
  • Have a link on the footer of all pages that points to a return and refund policy
  • Have a link on the footer of all pages that points to a payment policy page.
  • Have a link on the footer of all pages that points to the delivery (shipping) policy covering the shipping time, shipping costs etc…
  • Have a link on the footer of all pages that points to a disclaimer page.
  • Have a link on the footer of all pages that points to a terms and conditions page.
  • Valid contact details that can be easily found on the site
    1. Phone Number
    2. Email Address
    3. Business Hours
    4. Contact Form
    5. Physical Address that can be found on Google Maps
    6. Social Links
Price
  • All countries outside of the US, Canada, and India must have the prices listed, including VAT (tax) for both the data feed and the website.
  • Make sure your sales prices are real, do not show a sale price if they are the same all year round. This will cause a misleading suspension.
  • If you show a sale price, ensure the sale price is shown first, then the regular price.
Checkout
  • Checkout processing and any personal information (such as the Address, email, etc.) must be secured (SSL-protected, with a valid SSL certificate). This means that the checkout URL must resolve to HTTPS and not HTTP
  • Do not force a customer to accept terms and conditions using a checkbox.
    • Make sure all payment options are clearly explained before the customer starts the checkout procedure.
    • Typically, merchants show image icons of all payment options at the website's footer.
    • You must accept, at the minimum, credit and debit card payments.
  • All return and refund, privacy policy, terms and conditions, shipping policy, and contact links must be clearly and easily accessible in the footer of the checkout.
Product Landing Page
  • Don't copy other merchants' content. Create original images and descriptions.
  • The product landing page must have the title, price, description, image, currency, availability, and buy button visible. These elements must also be visual above the fold (visible without scrolling).
  • No links to generic pages such as categories, the home page or search pages.
  • Pages must be the same and accessible for all browsers and countries (no IP redirection).
  • If listing variants, make sure the landing page product has the correct variant pre-selected and has the correct structured data.
  • The product information must be relevant both in the data feed and landing page.
  • Prices need to be visible
  • When listing multiple prices such as VAT inc, VAT ex, etc.. the first price that is visible must be the value that the customer will be paying for. Also, ensure that the font size equals or exceeds the other prices listed on the page.
  • Targeting multiple countries requires your landing page to be in the target country's correct currency and native language.
  • Show the correct availability (In stock, out of stock, pre-order, backorder)
Shipping
Other non-critical requirements :
  • Google periodically validates your prices using structured data. It is recommended that you integrate structured data, including JSON-LD and Opengraph. This keeps your data fresh on Google Shopping and increases your data quality. This is very useful for multiple prices, including tax, excluding, rrp etc.
Do not
  • Include popups that obstruct customers' natural behavior, such as blocking the add to basket button, checkout, or other critical elements on the site.
  • Disable the back button.
  • Use country / IP blocking.
  • Use javascript-enabled currency-changing scripts. Instead, change the prices server-side.
  • Submit wrong bulk pricing, where the cheapest is listed. In addition, you have to submit the minimum purchasable volume. So, for example, if you sell bundles of 10, 100, and 500, even though 500 might be the cheapest per unit, you need to submit the total price of 10. Also, remember that Google Shopping is consumer-based, where they tend to buy 1 unit.
  • List prices VAT exclusive.
Data Feeds
Methods
There are several methods for publishing products to Google Merchant Center. Below are the most common options.
  • Google Sheets
    • Great for when you have less than 50 products to manage. The downside is that you have to manually update all the data every time a price or availability.
  • Text Delimited or XML
    • You can build your own data feed using a scripting language such as PHP. Development knowledge is required and not recommended for beginners. Contact your developer to find out how to set this up.
  • Web Crawler
    • A fallback option for small websites, that are not too serious about advertising. This has many issues such as missing products or incomplete data.
  • Management Tool / Plugins
    • An automated system that takes care of the heavy lifting. Daily updates, ranking tools, easily disable products, editing, rules, etc… My recommendation.
Every newly created Google Merchant Center Feed will receive an initial manual and automated review. The Google Reviewer will look at your website and product data feed. This process can take up to 3 business days.
  • Use your SKU as ID.
  • Submitting images is best done with a white background and 800 by 800 pixels. Do not submit images with text, logos, watermarks, people, or borders.
  • Shipping prices must be accurate, or an overestimated
  • Shipping prices can be added either in the data feed or in Google Merchant. Remember that any data feed shipping values overwrite the settings in Google Merchant.
  • Focus on the titles as the titles define the search terms your products are eligible for.
  • Submit VAT inclusive prices, Google Shopping is a consumer marketplace, and thus the prices must be all in
  • Ensure that your prices and availability are up to date daily.
  • GTIN (bar codes) values must be submitted when the manufacturer has assigned one.
Your Google Data Feed minimum requirements
  1. All Products require :
    1. ID
    2. Title
    3. Description
    4. Image (Minimum 250 by 250 pixels) (Recommended 800 by 800 pixels)
    5. Google Category
    6. Link to website
    7. Condition
    8. Availability
    9. Price
    10. Brand (If GTIN is supplied)
    11. GTIN (If the manufacturer has assigned a bar code)
  2. For Apparel products above plus below :
    1. Item Group ID (only if you have multiple variants)
    2. Color
    3. Gender
    4. Age Group
    5. Size
  3. Shipping / Tax
    1. Shipping and Tax must be added to either the data feed or at the Merchant account level. (US only)
Google Ads
  • Link your Google Merchant Center account to Google Ads
  • Weekly maintenance is required.
  • When making changes, always wait at least seven days for the effects to take full effect. If you are using Performance Max up to 1.5 months.
  • Check search terms report for irrelevant keywords. (For standard shopping)
  • Large product lists split the ad groups up by brand, category or custom labels.
  • Use Audience remarketing.
  • Enable location bid adjustments. (For standard shopping)
  • Enable device bid adjustments. (For standard shopping)
  • Increase bidding on top performers.
  • Use ROAS as your bid targeting method instead of cost per conversion.
    • All sales, generally have different values by using conversion value divided by advertising costs allows you to bid more effectively than cost per conversion.
Tips
  • Create tripwire offers
    • List products that are a great jumping board for selling more. For example, list something cheaper than your other products.
  • When advertising, consider the customer's lifetime value. Simply advertising without considering all of the other factors might result in lost opportunities.
    • Repeat orders
    • Remarketing
    • Email Newsletter
Post history
Reply to Google Merchant Tracking Info in Microsoft Ads – Impact on Google Attribution?
Google Ads•3/2/2025
No, because the UTM tag is for organic listings, the paid ads will strip out this data automatically in Google.
Reply to Google merchant centre miss representation issue
Google Ads•3/2/2025
On the website no issue.
However for in the data feed, these should be removed.

For suspensions, check the guides and policies below:
Reply to How to set up "Regional Pricing" in GMC
Google Ads•3/2/2025
You need to setup a unique data feed per country. To understand how to do this, please contact your data feed supplier, or check the shopify marketplace for apps to find a suitable app.

Most apps support this feature.
Reply to How to set up "Regional Pricing" in GMC
Google Ads•3/1/2025
Yes you can. The rule is as followed.

Submit a data feed with the correct pricing, and ensure the product landing page has that same exact price visible.
Reply to Google ads not delivering today
Google Ads•3/1/2025
I would not use Shopify as verification your ads are working. 
Always user the source, which is Google Ads.

And always use a date set to last x day, never include today, as you will not get accurate info.

Based on what I see, you might be accidentally assuming that if you look at last 7 days, including today, that you will see a clear picture for performance, which is not the case.

Always wait 24 hours, so in essence view the last 7 days from yesterday.

So doing that, what do you see?
And maybe wait till tomorrow to see how today is performaning.
Reply to How to set up "Regional Pricing" in GMC
Google Ads•3/1/2025
You need to find a data feed application, within the Shopify marketplace that supports submitting regional pricing. And then you need your website to grab the region id to showcase the correct price and availability.

So you need to do 2 things.

Find a data feed application that supports submitting a feed with regional pricing.

And find a developer to make sure the website landing page shows the correct price and availability for that specific region that you receive in the region_id query string.

Please remember that regional pricing is designed for if you have multiple stores with different prices and or availability within 1 country.

It is not designed for targeting multiple countries, as I believe you might have mistakenly misunderstood the purpose of regional pricing.

If you want to target multiple countries, you need to support the currency for each target country.

Reply to Google ads not delivering today
Google Ads•3/1/2025
Clearly Google Ads support are not understanding the situation.

So if performance dropped to zero, it sounds like something has changed. My guess based on all your other replies with James, is that the segmentation has changed.

For example if you segmented by product type, and in the data feed it changed, then this no longer alligns.

Have you checked your product group / asset listings that if you have segmentations, that these are still correct?
Reply to Account suspended
Google Ads•3/1/2025
This community is supported by volunteers, who are not Google Employees, we are users like you.
As such we can not activate your account.

You need to follow the guides and policies below to request a review after you have resolved all potential issues:
Recommended answer
Reply to Multiple languages restricted due to "You can only have one Content API data source"
Google Ads•2/28/2025
For content API related questions, please follow the instructions here: https://developers.google.com/shopping-content/support/contact-us
Reply to Search product using API
Google Ads•2/28/2025
I locked your thread, because this community does not support Content API related questions.

Have you submitted the form? For your question? https://support.google.com/merchants/contact/shopping_api_support_form

Because if you followed my link in the previous post, it says: Contact the Content API for Shopping support team for technical support. Then the above link.

This community is only for Google Merchant Center UI related questions not API unfortunately.
Reply to Merchant center "misrepresentation error"
Google Ads•2/28/2025
For example everything looks discounted, you can only show a sale if you have sold the item at it's original price in recent history, if not, this is considered misleading.

Missing in or out of stock info from the product landing page.

Make sure all items you list are stocked.

Your reviews are 100% fake, this is also misleading and reason for suspension.

You will have more issues, so make sure to read the policies and guides:
Reply to Search product using API
Google Ads•2/28/2025
For support regarding content API please have a look here: https://developers.google.com/shopping-content/support/contact-us
Reply to Product errors in the merchant center with underwear
Google Ads•2/28/2025
Resticted adult, is usually due to product showing images that are sexual in nature.
So in this case the images should be changed to be just the product itself, not with a model.

If sexual interest re-appears, and you have verified that display ads is disabled, then I don't know how to fix this, as this specific issue is only related to personalized ads, which is display ads only. And the only way to remove this warning is by excluding it in the exluded destination attribute.

My guess your rules did not work correctly.
Reply to Website needs improvement suspension
Google Ads•2/27/2025
@Naorus, make sure when you want to guide the original poster to add your own feedback, and that it is not already mentioned. Otherewise our threads will enter into a copy cat thread, which is not helpful to the original poster. Thank you. And looking for to seeing your contributions to the community.
Reply to Website needs improvement suspension
Google Ads•2/27/2025
@Jacob, to avoid confusing the original poster with irrelevant replies, please create a new thread with your specific changes and info, etc here: 
Reply to Unable to add shipping policy
Google Ads•2/27/2025

Ask support from your data feed supplier, as you can submit shipping rates in the data feed. This is the attribute: https://support.google.com/merchants/answer/12471847
Reply to Website needs improvement suspension
Google Ads•2/27/2025
Usually targeting foreign countries without first targeting your homecountry, tends to get suspended.

My recommendation, first target your real home country.
With your real physical business location.

Missing favicon.

I recommend removing your buy 2, buy 3 options, this is usually used by drop shippers, and has a low quality to your business portrayal.

When adding the item to the cart, and then entering the checkout, it pops up with item not available and kicks me out of the checkout, that will be another reason for suspension.

You will have a lot more reasons, so make sure to check:

Reply to Unable to add shipping policy
Google Ads•2/27/2025
Yes there is a bug in Google Merchant Center, a lot of merchants are having issues. Please be patient while Google fixes this.

As an alternative you can submit the shipping rates in the data feed, if your data feed system allow it.
Reply to GMC Verify Identity
Google Ads•2/27/2025
If you are located at the business address this is than not a virtual business.

If you or your employees are not located at the business address this is considered a virtual business.
Reply to merchant product issue
Google Ads•2/26/2025
To add shipping details, you can do so here: https://merchants.google.com/mc/shipping/services

If you have any further questions, please let us know.
Reply to Struggling with Google Ads for My Sellvia Store – Any Tips?
Google Ads•2/26/2025
Before you attempt to advertise, have you search for sellvia reddit.

I recommend reading a few of the top threads.

But to answer your question, you need to experiment, but I would do it with a real business, meaning not drop ship.

But if you still want to use sellvia, consider experimenting with standard shopping campaigns and performance max.

To resolve policy violations, read what the issues are, and resolve based on the documentation provided, if you need further help, please provide more speicific details such as what are the issues.

Start with $30 to $50 daily with the top products.


To track conversions consider continuing the conversation here: https://support.google.com/google-ads/thread/325986732
Reply to How to claim a web-store on a subdomain when the root URL has another store on it claimed
Google Ads•2/26/2025
There are no specific policies that will explain what you want to read.

But the main one, if you are targeting 1 country with two website, is called abuse of ad network. Namely unfair advantage: https://support.google.com/adspolicy/answer/6020954

Google's policies are vague, so what product experts say, is based on both policies and experience.
Reply to GMC Verify Identity
Google Ads•2/26/2025
You can't resolve the issue with the current account.

Google requires merchants not to setup virtual businesses, as this can be seen as misleading.

So if you are in Mexico, you should have setup your business in Mexico, not US.

The only way you can go forward is first ensure you have a valid Mexican opperation.

Then close down your GMC account.

And setup a new GMC account in Mexico, don't use any VPN, or IP base modification tools.

But please note, you may get suspended for misrepresentation, but you don't really have a choice in any case.
1 upvote
Recommended answer
Reply to Google Shopping Ads Suddenly Stopped – No Issues, But Ads Not Running
Google Ads•2/26/2025
Check what changed when the performance dropped.

Usually it's always something changed, did you for example setup a campaign that has specific segmentations. And maybe the data feed info has changed, then these segmentations are no longer alligned.

Did you test and setup a new standard shopping campaign? If no, try, and pause all other pmax and standard shopping campaigns.

Make sure your target country has the same currency as what the country is using. For example for the UK, don't submit USD.
Reply to Can I Create a New GMC Account After an Unappealable Suspension?
Google Ads•2/25/2025
@Slarsson.fp I don't know if you are the same person or not, but I assume not, so I recommend you create a new thread with your specific questions here: 

However, once you are suspended and requesting a review is not available, there is nothing else that can be done.
Reply to Unable to Setup Advanced Merchant Center Account
Google Ads•2/25/2025
It might mean you are part of a sub account already, for example if you used Shopify or Woocommerce to setup your feeds, then usually you are a sub account already.

In this case I recommend you contact Google to ask to be separated, once done, you can request to convert to an advanced account.
Reply to Can I Create a New GMC Account After an Unappealable Suspension?
Google Ads•2/25/2025
The suspensions are against you the person. Setting up a new company if Google detects you are the same person, will also get suspended.

Unfortunately we have no recommendations on how to circumvent policy violations.
Reply to How can I remove items?
Google Ads•2/25/2025
Every ecommerce platform has different apps, or plugins, there can be 50 apps per platform. So I recommend check-in on the marketplace of the e-commerce platform you are using.
Reply to How can I remove items?
Google Ads•2/25/2025
I would indeed not use automatic imports.

And setup your own feed using an app or something else where you have easy control.

Another issue with automatic imports is that the IDs will not match your remarketing tags, in 99% of the cases, so that puts you at a disadvantage.
-2 upvotes
Recommended answer
Reply to i cannot figure out how to set up vehicle ads in merchant centre
Google Ads•2/25/2025
Have you looked at the feed requirements here? : https://developers.google.com/vehicle-listings/reference/feed-specification

If you are struggling with setting up the feed, you may look at providers here: https://support.google.com/google-ads/answer/15531232
Reply to our products keep showing with free shipping but we never offered that and will never offer it.
Google Ads•2/25/2025
Make sure to check your data feed level shipping rates, if added.
And check if the shipping settings are still wrong in Google Merchant Center.

To avoid confusing the original poster, please create a new thread if you continue to have issues here: 
How To Exclude YouTube From Google Merchant Center
Google Ads•2/25/2025
Google has rolled out an update to the excluded destination attribute in Google Merchant Center, allowing advertisers greater control over where their products appear. This update introduces two new exclusion options for YouTube: YouTube Affiliate and YouTube Merchandise.
1 upvote
Reply to I have an online store and not a physical address for my customers to purchase my product.
Google Ads•2/25/2025
Google merchant center never asks for an address for physical in store addresses.

Where did you read it says this? Can you share a screenshot please.

I have a feeling, maybe you are talking about Google Business Profile?
Reply to No disallowed products in GMC - Google Storebot still claims to be blocked
Google Ads•2/25/2025
Glad you resolved it.
Reply to Will you review my site to tell me what it is I’m “misrepresenting?” Please.
Google Ads•2/25/2025
@Viktor unfortunately Google does not provide direct support when you are suspended. In fact, all they will say is that the website looks ok and you can request a review. Which then puts in you in great danger of getting a perma ban if you have asked to many times, reference: 

@Georgi
Text on images are not allowed, make sure to remove all text, logos, brands, watermarks from images submitted in the data feed.

Missing in or out of stock info on the porduct landing page.

Make sure to remove all empty categories.

Some text in the checkout is unreadable due to the background color vs font color.

You may have more issues, so make sure to check:
Reply to Will you review my site to tell me what it is I’m “misrepresenting?” Please.
Google Ads•2/24/2025
Your main issue is due to print on demand / made to order business model. These are in 95%+ cases all rejected, unless you have thousands of real reviews.

The reason is that Google requires all items to be stocked in it's finished form, reference: https://support.google.com/merchants/answer/6150127#:~:text=Unavailable%20promotions
Reply to my products in merchant is 256 and in google ads only 2 although linked them and the link is correct
Google Ads•2/24/2025
Normally you should see the products in 24 hours.

So I'm guessing on of the two issues.

The products are not approved, check: https://merchants.google.com/mc/products/diagnostics

The campaigns you have setup are using segmentations, consider removing these segements in the product group or listing group.
Reply to product variants displaying as individual products - Google Shopping
Google Ads•2/23/2025
That is up to you what you choose.

Consider testing what performs better. With variants, or without.

Test for about a month then compare the results.
Reply to GMC-Misrepresentation
Google Ads•2/23/2025
Checking a website is a big task, and we are volunteers not Google Employees. So I recommend checking the links I have provided.

Yes it is recommended to increase your trust signals to show real reviews.
Reply to Shopify shipping settings not imported to merchant center
Google Ads•2/23/2025
In shopify, add the weight values on all products. If you are using a courier based shipping system, the weights need to be added.

If that is not the case, consider disabling automatic shipping imports, and manually set your shipping settings in Google Merchant Center.
Reply to Why is my link_template attribute not being recognized in my local product feed?
Google Ads•2/23/2025
That is correct.
Reply to Product errors in the merchant center with underwear
Google Ads•2/23/2025
Check if the rule works using the preview button. I tmight be that the rule was misconfigured.
Reply to product variants displaying as individual products - Google Shopping
Google Ads•2/23/2025
Yes, that is normal.

Each variant is considered a unique product. Because for example a t-shirt that is size M, will not be the same as the same t-shirt in size L.

So all products are listed individually, which is the expected behavior.
Reply to GMC-Misrepresentation
Google Ads•2/23/2025
If you are still getting rejected, that means you are not compliant, or the trust signals are too low. There is honestly never a case that you get rejected based on invalid reasons.

The issue is more that Google does not share why you are suspended, so it is hard to figure out what to do. Therefor the only way to resolve a suspension is by fixing every little detail.

For example you imported Google Business Profile Reviews, that is not allowed. Quote: You must obtain consent from the reviewer if you want to use customer reviews of your business for your own marketing purposes, such as on your website or in print or digital ads. 

Instead use supported review aggregators listed here: https://support.google.com/merchants/answer/14620160

Make sure you don't sell live animals, such as bee queens.

You will have more issues, so make sure to check:
Reply to Why is my link_template attribute not being recognized in my local product feed?
Google Ads•2/22/2025
There are multiple local feed setups.

These are :
  • GHLSF (Google Hosted Local Store Front)
  • MHLSF basic (Merchant Hosted Local Store Front)
  • MHLSF Full (Merchant Hosted Local Store Front Full)
The link template, is only for MHLSF Full version.

This means you need to ensure you have also added all other requirements. More details: https://support.google.com/merchants/answer/14779112

And you can add the link template in the primary feed, instead of the local product inventory feed.
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Reply to Is a unit_pricing_measure of 'ct' valid?
Google Ads•2/22/2025
In that case continue to use the old single value ct.
Reply to Unable to connect Merchant Account to Shopify Store for YouTube
Google Ads•2/22/2025
You can contact Google about your issue using the following form: https://support.google.com/merchants/contact/shopify_3p_support_app
Reply to How to find Admin account to be able to delete an old Merchant account
Google Ads•2/22/2025
If you have no more reviews available, than unfortunately you are banned for life.

Reply to How to added all prices
Google Ads•2/21/2025
We are not Google Employees, we can not call you.
Reply to How to added all prices
Google Ads•2/21/2025
Every product you submit, must have an ID


If you don't know how to do this, contact the person whoever is setting up your feed, to add the product ID value in the data feed.

If you are the person, and you don't know, then check the documentation above, or consider using a prebuilt solution. Most eCommerce platform have a solution available.

If you need more guidance, please provide more specific details such as how are you submitting your feed, what is your ecommerce platform etc.
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