本文将介绍通过 CSV 文件进行更改时使用的 CSV 文件列，并说明如何在修改时保留版本历史记录。
为确保 Google Ads 编辑器能够自动识别 CSV 列，列标题必须为英文。但是，大小写和空格没有影响。例如，daily budget 与 dailybudget、daily_budget、DAILY BUDGET 等都是一样的。
当字段留空时，表示 Google Ads 编辑器不应对该项目进行任何更改。输入一对方括号 []，表示 Google Ads 编辑器应清除该项目已存在的任何值。
CSV 列
下表中列出了常用的 CSV 列标题。但对于某些项目而言，如动态广告定位条件，还需使用其他列。
| 列标题 （及备选标题） |
备注 |
|---|---|
| Campaign Campaign name |
|
| Campaign type |
在“Campaign type”列中，请加入以下值之一： 注意：自 2018 年 7 月起，凡是包含展示广告的搜索广告系列，其名称均已修改。对于搜索广告系列，您可将“Search”视为广告系列类型，其关联的“Networks”字段可能包括“Search Partners”或“Display Network”，具体取决于您选择的选项。 |
| Campaign daily budget Daily budget Campaign budget Budget |
值必须大于 0。 |
| Language targeting Language Languages |
在广告系列所对应的行中，输入一个或多个语言代码（代码间要用英文分号分隔）。 |
| Location ID ID Geo ID Geo target ID |
每个地理位置应各占一行。具体请参阅地理位置定位说明中的“通过 CSV 文件导入地理位置”部分。 |
| Location Geo targeting |
每个地理位置应各占一行。具体请参阅地理位置定位说明中的“通过 CSV 文件导入地理位置”部分。 |
| Bid adjustment Bid modifier |
可以在此列中加入移动设备出价调节系数（如果是在广告系列或广告组行）或者出价调节系数（如果是在地理位置、展示位置或受众群体行）。 |
| Ad schedule Ad schedules Ad schedule intervals |
在广告系列行中输入广告系列投放时间，或在附加链接行中输入附加链接投放时间。有关如何设置格式的指南，请参阅广告投放时间设置说明。 |
| Networks |
“Networks”用于确定您的广告系列是展示在 Google 搜索网络上，还是同时展示在 Google 搜索网络和搜索网络合作伙伴网站上。输入一个或多个以下值（用英文分号分隔）： 对于视频广告系列，您可以输入一个或多个以下值： 使用“Search”值将同时启用 Google 搜索和搜索网络合作伙伴。如果您没有指定“Campaign type”，那么系统将使用“Networks”来确定广告系列类型。 “Search”和“Search Partners”这两种广告系列类型均包括“Google Search”。 |
| Ad group Ad group name |
|
| Max CPC | |
| Display Network max CPC Max content CPC Display max cpc Display network cpc |
|
| Max CPM | |
| CPA bid | |
| Flexible reach | 在广告组行中，输入下列一个或多个灵活覆盖选项，并以英文分号隔开，即可将这些内容指定为广告组的“观察对象”：Placements; Topics; Audiences; Genders; Ages; Parental status; Household income。例如，输入 Placements 可将展示位置设置为广告组的“观察对象”。要修改现有的广告组以将“定位”用于全部五种类型，请在此列中输入 []（一对方括号）。详细了解展示广告网络定位 |
| Display Network custom bid type Display Network bid type |
您可在广告组行中输入以下任意一种展示广告网络自定义出价类型： |
| Max CPC multiplier Max CPC bid multiplier Default max CPC multiplier Default max CPC bid multiplier |
您可以在广告系列实验中为关键字或广告组输入每次点击费用最高出价调节系数。 |
| Display Network max CPC multiplier Display network max CPC bid multiplier Max content CPC multiplier Max content CPC bid multiplier |
您可以在广告系列实验中为广告组输入展示广告网络的每次点击费用最高出价调节系数。 |
| Max CPM multiplier Max CPM bid multiplier |
您可以在广告系列实验中为广告组输入每千次展示费用最高出价调节系数。 |
| Keyword Keyword text |
|
| Placement Website URL Website |
输入展示位置或主题。 |
| Type Criterion type Keyword type Match type Location type |
此列可以包含多种值，具体取决于相应的行：
|
| Bid strategy type Bidding strategy type Bidding type |
对于广告系列行，请输入出价策略类型。展示广告系列还能使用另外的广告系列级选项 Manual CPM。了解详情 |
| Bid strategy Bid strategy name Bidding strategy name Bidding strategy Bidding name |
对于使用特定帐号组合出价策略的广告系列行，请输入出价策略的名称。对于标准出价策略，此列应为空白。组合出价策略是区分大小写的。例如，如果您的 Google Ads 共享库包含名为“My Bid Strategy”的出价策略，那么 Google Ads 编辑器会将“my bid strategy”视为另一个策略。了解详情 |
|
Headline |
|
|
Headline 1 |
这些列用于加大型文字广告。每个标题最多可包含 30 个字符。 |
| Short headline Long headline |
这些列用于自适应广告。 |
|
Description line 1 |
|
| Description line 2 Description 2 Ad text line 2 Desc line 2 |
|
| Image Image file name Business image |
|
| Ad name | |
| Display URL Visible URL |
|
| Final URL Final URLs |
输入以空格分隔的最终到达网址。（注意：如果您要将目标网址更新为最终到达网址，请在“Destination URL”列中输入一对方括号 []，这样可以移除目标网址；然后在“Final URL”列中输入新的最终到达网址。） |
| Final mobile URL Final mobile URLs |
输入以空格分隔的最终到达移动网址。 |
| Tracking template Tracking URL |
输入一个网址模板。 |
| Path 1 Path 2 |
这些列用于加大型文字广告。在这些字段中，您添加的文字均应更详细地说明广告中描述的产品或服务。路径是可选字段，每个字段最多可包含 15 个字符。 |
| Custom parameter Custom parameters |
用以下方式设置参数格式（参数之间以空格分隔）： 注意：最多支持 8 个参数。 |
| Device preference | 在附加链接或广告（文字广告、图片广告、动态搜索广告或展示广告）所在的行中输入 All 或 Mobile。 |
| Start date | 在广告系列行或附加链接行中输入日期（采用 YYYY-MM-DD 格式）。开始日期必须是当前日期或未来日期，不能是过往日期（仅针对广告系列）。广告系列开始投放之后，开始日期便无法再更改。输入空的方括号 [] 可以指定无开始日期（针对附加链接），或指定当天为开始日期（针对广告系列）。 |
| End date | 在广告系列行或附加链接行中输入一个未来日期（采用 YYYY-MM-DD 格式），或输入空的方括号 [] 来指定无结束日期。广告系列或附加链接的结束日期必须等同于或晚于开始日期。 |
| Campaign status | 输入 Enabled、Paused 或 Removed。或者输入“Scratchpad”状态，表明这是广告系列草稿（仅针对新的广告系列）。 |
| Ad group status | 输入 Enabled、Paused 或 Removed。在运行实验的广告系列中，广告组状态也可以是 Control only、Experiment only、Control and experiment 或 Experiment and control。 |
| Status | 输入 Enabled、Paused 或 Removed。使用此列可更改关键字、展示位置、广告等的状态（请注意，您不能暂停否定关键字等否定项，而且为否定项输入 Paused 状态不会起作用。）在运行实验的广告系列中，您可以为关键字和广告输入以下值： Control only、Experiment only、Control and experiment、Experiment and control。 |
| Comment | |
| Audience Audience name Full interest category |
详细了解受众群体定位 |
| Gender | 输入 Male、Female 或 Unknown。详细了解性别定位 |
| Age | 输入以下年龄段之一：18-24、25-34、35-44、45-54、55-64、65 or more、Unknown。详细了解年龄定位 |
| Markup languages | |
| Mobile carriers | |
| Business name Company name |
|
| Address line 1 Address Address 1 |
|
| Address line 2 Address 2 |
|
| City | |
| State Region Province State/province |
|
| Postal code | |
| Phone number Phone Ad phone number Business phone |
|
| Country Country code Country of phone Phone country |
|
| Map icon Icon Icon name |
|
| Source Asset source |
|
| Template contents Display contents Display ad contents Contents |
|
| Sitelink text Sitelink Link text (upgraded) Upgraded link text |
了解如何导入附加链接 |
| Platform targeting | 在附加链接行中，输入 Mobile、Desktop 或 All。广告系列或广告组中的所有附加链接都必须定位到相同的平台。 |
| Display ad contents Display contents Contents |
|
| Promotion | |
| Product group | |
| Product group type | |
| App ID / Package name | 输入移动应用安装广告的程序包名称 (Android) 或应用 ID (iOS)。 |
| Account ID | |
| Labels | |
| Accent color | |
| Ad formats | |
| Ad Group | |
| Ad Group Status | |
| Ad Group Type | |
| Ad Name | |
| Ad rotation | |
| Ad Schedule | |
| Ad text idea 1 | |
| Ad text idea 2 | |
| Ad text idea 3 | |
| Ad text idea 4 | |
| Address line 1 | |
| Address line 2 | |
| Advertiser | |
| Age | |
| Allow flexible color | |
| App store | |
| Association rule | |
| Audience | |
| Bid Modifier | |
| Bid Strategy Name Bidding strategy name Bidding strategy |
|
| Bid Strategy Type Bidding strategy type Bidding type |
|
| Budget Campaign budget Campaign Daily Budget Daily budget |
|
| Budget period | |
| Bumper ad | |
| Business name | |
| Company name | |
| Business name filter | |
| Call reporting | |
|
Call to action Call to action text |
|
| Call to action 1 | |
| Call to action 2 | |
| Call to action 3 | |
| Call to action 4 | |
| Call to action 5 | |
| Call to action 6 | |
| Call to action 7 | |
| Call to action 8 | |
| Call to action 9 | |
| Call to action 10 | |
| Call to action 11 | |
| Call to action 12 | |
| Call to action 13 | |
| Call to action 14 | |
| Call to action 15 | |
| Callout text | |
|
Campaign Campaign name |
|
| Campaign optimization | |
|
Campaign Priority Shopping priority |
|
| Campaign Type | |
|
Channel ID Channel YouTube channel ID |
|
|
Channel Name Channel YouTube channel name |
|
| City | |
| Collapsed header | |
| Color | |
| Comment | |
|
Companion banner Image Image file name |
|
| Content | |
| Content keywords | |
| Country code | |
|
Country of phone Country |
|
| Country of Sale | |
|
Country of Sale Country |
|
|
Criterion Type Type Match type Keyword type |
|
| CTA 1 background | |
| CTA 1 button URL | |
| CTA 1 mobile URL | |
| CTA 1 text color | |
| CTA 2 background | |
| CTA 2 button URL | |
| CTA 2 mobile URL | |
| CTA 2 text color | |
| CTA 3 background | |
| CTA 3 button URL | |
| CTA 3 mobile URL | |
| CTA 3 text color | |
| CTA 4 background | |
| CTA 4 button URL | |
| CTA 4 mobile URL | |
| CTA 4 text color | |
| CTA 5 background | |
| CTA 5 button URL | |
| CTA 5 mobile URL | |
| CTA 5 text color | |
| CTA 6 background | |
| CTA 6 button URL | |
| CTA 6 mobile URL | |
| CTA 6 text color | |
| CTA background | |
| CTA button URL | |
| CTA text color | |
| Currency | |
| Custom parameters | |
| [Custom parameter] | |
| Delivery method | |
| Description | |
| [Desc] | |
| Description 1 | |
| [Desc1 | |
| Item 1 description] | |
| Description 1 | |
| [Description Line 1 | |
| Desc line1 | |
| Ad text line1] | |
| Description 1 position | |
| Description 10 | |
| Description 11 | |
| Description 12 | |
| Description 13 | |
| Description 14 | |
| Description 15 | |
| Description 2 | |
| [Desc2 | |
| Item 2 description] | |
| Description 2 | |
| [Description Line 2 | |
| Desc line2 | |
| Ad text line2] | |
| Description 2 position | |
| Description 3 | |
| [Description Line 3 | |
| Desc3 | |
| Item 3 description | |
| Ad text line3] | |
| Description 3 position | |
| Description 4 | |
| Description 4 [desc4, Item 4 description] | |
| Description 4 [Description Line 4, desc line4, ad text line4] | |
| Description 4 position | |
| Description 5 | |
| Description 5 [desc5, Item 5 description] | |
| Description 5 [Description Line 5, desc line5, ad text line5] | |
| Description 6 | |
| Description 6 [desc6, Item 6 description] | |
| Description 7 | |
| Description 7 [desc7, Item 7 description] | |
| Description 8 | |
| Description 8 [desc8, Item 8 description] | |
| Description 9 | |
| Description Line 1 | |
| Description Line 1 [description 1, desc line 1] | |
| Description Line 1 [description1, desc line1, ad text line1, Description, desc] | |
| Description Line 1 [description1, desc line1, ad text line1] | |
| Description Line 2 | |
| Description Line 2 [description 2, desc line 2] | |
| Description Line 2 [description2, desc line2, ad text line2] | |
| Desktop Bid Modifier | |
| Desktop Bid Modifier [desktop bid adjustment] | |
| Destination URL | |
| Destination URL [dest url, link url] | |
| Device Preference | |
| Discount modifier | |
| Display Ad Contents | |
| Display Network Custom Bid Type | |
| Display Network Custom Bid Type [display network bid type] | |
| Display URL | |
| Display URL [visible url] | |
| DSA Language | |
| DSA page feeds | |
| DSA targeting source | |
| DSA Website | |
| DSA Website [DSA Website Domain, Website Domain] | |
| Dynamic Ad Target Condition 1 | |
| Dynamic Ad Target Condition 2 | |
| Dynamic Ad Target Condition 3 | |
| Dynamic Ad Target Value 1 | |
| Dynamic Ad Target Value 2 | |
| Dynamic Ad Target Value 3 | |
| End Date | |
| End Date [campaign end date] | |
| Enhanced CPC | |
| Exclusion method | |
| Feed | |
| Feed Name | |
| Feed Name [Feed] | |
| Final mobile URL | |
| Final mobile URL [Final mobile URLs, Mobile final URL, Mobile final URLs] | |
| Final mobile URL 1 | |
| Final mobile URL 1 [Mobile final URL 1, Item 1 final mobile URL] | |
| Final mobile URL 1 [Mobile final URL 1] | |
| Final mobile URL 10 | |
| Final mobile URL 10 [Mobile final URL 10] | |
| Final mobile URL 11 | |
| Final mobile URL 11 [Mobile final URL 11] | |
| Final mobile URL 12 | |
| Final mobile URL 12 [Mobile final URL 12] | |
| Final mobile URL 13 | |
| Final mobile URL 13 [Mobile final URL 13] | |
| Final mobile URL 14 | |
| Final mobile URL 14 [Mobile final URL 14] | |
| Final mobile URL 15 | |
| Final mobile URL 15 [Mobile final URL 15] | |
| Final mobile URL 2 | |
| Final mobile URL 2 [Mobile final URL 2, Item 2 final mobile URL] | |
| Final mobile URL 2 [Mobile final URL 2] | |
| Final mobile URL 3 | |
| Final mobile URL 3 [Mobile final URL 3, Item 3 final mobile URL] | |
| Final mobile URL 3 [Mobile final URL 3] | |
| Final mobile URL 4 | |
| Final mobile URL 4 [Mobile final URL 4, Item 4 final mobile URL] | |
| Final mobile URL 4 [Mobile final URL 4] | |
| Final mobile URL 5 | |
| Final mobile URL 5 [Mobile final URL 5, Item 5 final mobile URL] | |
| Final mobile URL 5 [Mobile final URL 5] | |
| Final mobile URL 6 | |
| Final mobile URL 6 [Mobile final URL 6, Item 6 final mobile URL] | |
| Final mobile URL 6 [Mobile final URL 6] | |
| Final mobile URL 7 | |
| Final mobile URL 7 [Mobile final URL 7, Item 7 final mobile URL] | |
| Final mobile URL 7 [Mobile final URL 7] | |
| Final mobile URL 8 | |
| Final mobile URL 8 [Mobile final URL 8, Item 8 final mobile URL] | |
| Final mobile URL 8 [Mobile final URL 8] | |
| Final mobile URL 9 | |
| Final mobile URL 9 [Mobile final URL 9] | |
| Final URL | |
| Final URL [Final URLs] | |
| Final URL 1 | |
| Final URL 1 [Item 1 final URL] | |
| Final URL 10 | |
| Final URL 11 | |
| Final URL 12 | |
| Final URL 13 | |
| Final URL 14 | |
| Final URL 15 | |
| Final URL 2 | |
| Final URL 2 [Item 2 final URL] | |
| Final URL 3 | |
| Final URL 3 [Item 3 final URL] | |
| Final URL 4 | |
| Final URL 4 [Item 4 final URL] | |
| Final URL 5 | |
| Final URL 5 [Item 5 final URL] | |
| Final URL 6 | |
| Final URL 6 [Item 6 final URL] | |
| Final URL 7 | |
| Final URL 7 [Item 7 final URL] | |
| Final URL 8 | |
| Final URL 8 [Item 8 final URL] | |
| Final URL 9 | |
| Final URL suffix | |
| Flexible Reach | |
| Gender | |
| Gender [Negative gender] | |
| Header | |
| Header 1 | |
| Header 1 [Item 1 header] | |
| Header 2 | |
| Header 2 [Item 2 header] | |
| Header 3 | |
| Header 3 [Item 3 header] | |
| Header 4 | |
| Header 4 [Item 4 header] | |
| Header 5 | |
| Header 5 [Item 5 header] | |
| Header 6 | |
| Header 6 [Item 6 header] | |
| Header 7 | |
| Header 7 [Item 7 header] | |
| Header 8 | |
| Header 8 [Item 8 header] | |
| Headline | |
| Headline 1 | |
| Headline 1 position | |
| Headline 10 | |
| Headline 10 position | |
| Headline 11 | |
| Headline 11 position | |
| Headline 12 | |
| Headline 12 position | |
| Headline 13 | |
| Headline 13 position | |
| Headline 14 | |
| Headline 14 position | |
| Headline 15 | |
| Headline 15 position | |
| Headline 2 | |
| Headline 2 position | |
| Headline 3 | |
| Headline 3 position | |
| Headline 4 | |
| Headline 4 position | |
| Headline 5 | |
| Headline 5 position | |
| Headline 6 | |
| Headline 6 position | |
| Headline 7 | |
| Headline 7 position | |
| Headline 8 | |
| Headline 8 position | |
| Headline 9 | |
| Headline 9 position | |
| Headline text color | |
| Household income | |
| ID | |
| ID [Location ID] | |
| Image | |
| Image [image file name, business image] | |
| Image 1 | |
| Image 10 | |
| Image 11 | |
| Image 12 | |
| Image 13 | |
| Image 14 | |
| Image 15 | |
| Image 2 | |
| Image 3 | |
| Image 4 | |
| Image 5 | |
| Image 6 | |
| Image 7 | |
| Image 8 | |
| Image 9 | |
| Image URL | |
| Image URL [youtube video thumbnail url] | |
| InApp conversion actions | |
| InApp conversion actions [InApp conversions] | |
| Inventory filter | |
| Inventory type | |
| Keyword | |
| Keyword [keyword text] | |
| Label | |
| Label [Label name] | |
| Labels | |
| Labels [Ad group labels] | |
| Labels [Campaign labels] | |
| Landing page | |
| Landscape image | |
| Landscape image [image, image file name] | |
| Landscape logo | |
| Language | |
| Languages | |
| Languages [language, Language targeting] | |
| Link Text | |
| Link Text [display text, sitelink, sitelink text] | |
| Link Text [display text] | |
| Local Inventory Ads | |
| Location | |
| Location category filter | |
| Location label filter | |
| Logo | |
| Logo 1 | |
| Logo 2 | |
| Logo 3 | |
| Logo 4 | |
| Logo 5 | |
| Long headline | |
| Main color | |
| Marketing image | |
| Max CPC | |
| Max CPM | |
| Max CPV | |
| Maximum CPC bid limit | |
| Merchant Identifier | |
| Merchant Identifier [Merchant ID, Merchant] | |
| Mobile app category | |
| Mobile app category [Mobile category, Category] | |
| Mobile Bid Modifier | |
| Mobile Bid Modifier [mobile bid adjustment, Bid Modifier, bid adjustment] | |
| Monetary discount | |
| Networks | |
| Networks [network targeting] | |
| Occasion | |
| Orders over amount | |
| Orders over amount [on orders over] | |
| Package name | |
| Parental status | |
| Parental status [Negative parental status] | |
| Path 1 | |
| Path 2 | |
| Percent discount | |
| Phone Number | |
| Phone Number [business phone, phone] | |
| Platform Targeting | |
| Platform Targeting [platform] | |
| Postal code | |
| Price 1 | |
| Price 1 [Item 1 price] | |
| Price 2 | |
| Price 2 [Item 2 price] | |
| Price 3 | |
| Price 3 [Item 3 price] | |
| Price 4 | |
| Price 4 [Item 4 price] | |
| Price 5 | |
| Price 5 [Item 5 price] | |
| Price 6 | |
| Price 6 [Item 6 price] | |
| Price 7 | |
| Price 7 [Item 7 price] | |
| Price 8 | |
| Price 8 [Item 8 price] | |
| Price prefix | |
| Price qualifier | |
| Product Group | |
| Product Group [Decision Path] | |
| Product Group Type | |
| Product Group Type [Partition Type] | |
| Promotion code | |
| Promotion end | |
| Promotion start | |
| Promotion target | |
| Promotion text | |
| Province | |
| Province [State] | |
| PV Name | |
| PV Name [pv, promoted video, promoted video name] | |
| Radius | |
| Shopping ad | |
| Shopping ad [Promotion] | |
| Short headline | |
| Smart Shopping ad | |
| Snippet Values | |
| Square image | |
| Start Date | |
| Start Date [campaign start date] | |
| Status | |
| Status [creative status, ad status] | |
| Status [Keyword Status] | |
| Subject | |
| Tablet Bid Modifier | |
| Tablet Bid Modifier [tablet bid adjustment] | |
| Target CPA | |
| Target CPA [CPA Bid, max cpa] | |
| Target CPM | |
| Target impression share | |
| Target ROAS | |
| Targeting method | |
| Targeting optimization | |
| Teaser description | |
| Thumbnail | |
| Title 1 | |
| Title 1 color | |
| Title 2 | |
| Title 2 color | |
| Title 3 | |
| Title 3 color | |
| Title 4 | |
| Title 4 color | |
| Title 5 | |
| Title 5 color | |
| Title 6 | |
| Title 6 color | |
| Top Content Bid Modifier | |
| Top Content Bid Modifier [top content bid adjustment] | |
| Topic | |
| Tracking template | |
| Tracking template [Tracking url] | |
| Tracking template 1 | |
| Tracking template 10 | |
| Tracking template 11 | |
| Tracking template 12 | |
| Tracking template 13 | |
| Tracking template 14 | |
| Tracking template 15 | |
| Tracking template 2 | |
| Tracking template 3 | |
| Tracking template 4 | |
| Tracking template 5 | |
| Tracking template 6 | |
| Tracking template 7 | |
| Tracking template 8 | |
| Tracking template 9 | |
| TV Screen Bid Modifier | |
| TV Screen Bid Modifier [tv screen bid adjustment] | |
| Type | |
| Unit | |
| Unit 1 | |
| Unit 1 [Item 1 price unit] | |
| Unit 2 | |
| Unit 2 [Item 2 price unit] | |
| Unit 3 | |
| Unit 3 [Item 3 price unit] | |
| Unit 4 | |
| Unit 4 [Item 4 price unit] | |
| Unit 5 | |
| Unit 5 [Item 5 price unit] | |
| Unit 6 | |
| Unit 6 [Item 6 price unit] | |
| Unit 7 | |
| Unit 7 [Item 7 price unit] | |
| Unit 8 | |
| Unit 8 [Item 8 price unit] | |
| Universal app image 1 | |
| Universal app image 10 | |
| Universal app image 11 | |
| Universal app image 12 | |
| Universal app image 13 | |
| Universal app image 14 | |
| Universal app image 15 | |
| Universal app image 16 | |
| Universal app image 17 | |
| Universal app image 18 | |
| Universal app image 19 | |
| Universal app image 2 | |
| Universal app image 20 | |
| Universal app image 3 | |
| Universal app image 4 | |
| Universal app image 5 | |
| Universal app image 6 | |
| Universal app image 7 | |
| Universal app image 8 | |
| Universal app image 9 | |
| Universal app package name | |
| Universal app store | |
| Universal app video ID 1 | |
| Universal app video ID 10 | |
| Universal app video ID 11 | |
| Universal app video ID 12 | |
| Universal app video ID 13 | |
| Universal app video ID 14 | |
| Universal app video ID 15 | |
| Universal app video ID 16 | |
| Universal app video ID 17 | |
| Universal app video ID 18 | |
| Universal app video ID 19 | |
| Universal app video ID 2 | |
| Universal app video ID 20 | |
| Universal app video ID 3 | |
| Universal app video ID 4 | |
| Universal app video ID 5 | |
| Universal app video ID 6 | |
| Universal app video ID 7 | |
| Universal app video ID 8 | |
| Universal app video ID 9 | |
| Verification URL | |
| Video ID | |
| Video ID [video, youtube video id] | |
| Video ID 1 | |
| Video ID 1 [video 1, youtube video id 1] | |
| Video ID 2 | |
| Video ID 2 [video 2, youtube video id 2] | |
| Video ID 3 | |
| Video ID 3 [video 3, youtube video id 3] | |
| Video ID 4 | |
| Video ID 4 [video 4, youtube video id 4] | |
| Video ID 5 | |
| Video ID 5 [video 5, youtube video id 5] | |
| Video ID 6 | |
| Video ID 6 [video 6, youtube video id 6] | |
| Video ID 7 | |
| Video ID 7 [video 7, youtube video id 7] |
以下只读列会显示在 CSV 导出文件中。如果您的 CSV 导入文件中包含这些列，Google Ads 编辑器会忽略它们：
- First page CPC
- Top of page CPC
- Quality Score
- Suggested changes
- Approval status
- Image size
- 所有效果统计信息列，例如 Impressions、Clicks 和 CTR
如果“Status”列中显示以下任何值，则 Google Ads 编辑器会将其视为 Enabled 的同义词：Active、Inactive、Disapproved、Normal、Pending、Ended。
使用 CSV 导入文件进行修改
对于每个导入的行，Google Ads 编辑器会自动决定是修改现有项目还是创建新项目。它会根据最适合区分项目的一组列作出上述决定。例如，编辑器会按广告系列、广告组、关键字文字和匹配类型对关键字进行区分。如果某个项目在这些标识列中的值相同，则将该导入行作为修改进行处理。
您可以选择应使用哪些列来标识现有项目。在您的设置或应用偏好设置下，您可以选择“将原始列纳入 CSV/ZIP 导出文件中”。当使用此设置导出 CSV 文件时，您会看到名为 #Original 的标识列，其中包含字段的现有值。与此同时，不带后缀的标识列可用于应用要处理的新值。#Original 列及其保存的值将作为以前的版本保留。
启用后，CSV 导出功能会自动生成 #Original 列，在该列中填入上次从 Google Ads 帐号中同步过来的原始值。此外，用户还可为项目的任何属性指定 #Original 列。在每种情况下，#Original 的值都将用于确定帐号中的现有项目是否与导入的行相匹配。
如果找不到现有项目，则会创建该项目。（注意：您有机会在发布前查看所有更改。）如果没有任何 #Original 列，Google Ads 编辑器将继续像过去一样导入 CSV 文件。
示例
某广告客户制作了多个宣传跑步装备的广告系列。她希望将文字广告标题中的用词从“运动鞋”改为“跑鞋”，同时又不想丢失这些广告的历史指标。但直接导入包含新标题的行，会导致系统制作一组新的广告。她可以改为导出现有广告，并创建一个名为“Headline#Original”的新列，在这个新列中使用现有的标题，然后在“Headline”列中撰写新标题。经过上述操作后的两列可能如下所示：
| Headline#Original | Headline |
| 慢跑运动鞋 长跑运动鞋 儿童运动鞋 |
慢跑跑鞋 长跑跑鞋 儿童跑鞋 |
假设其他标识列没有任何变化，那么最终结果是，“Headline#Original”列下的 3 个现有广告将被修改，采用“Headline”列中的新标题。同时，对于支持版本历史记录的广告类型，您可以查看“Headline#Original”列中广告的效果。