With topic targeting in Google Ads, you can show your ad on multiple related pages by adding a single topic target to your campaign. For example, show your ad on multiple sports webpages by adding a "Sports" topic target to your campaign.
To add topics in Google Ads Editor, go to Placements. Topics should follow this general format:
Prefix:ID:Target
The table below shows an explanation of the formula.
| For this part of the formula... | Use... | Notes |
|---|---|---|
Prefix |
One of the following: topic, category, docvertical |
Capitalization doesn't matter. For example, you can use TOPIC or topic with the same result. |
Separator |
: |
Use one or more colons, with or without spaces. |
ID |
Numeric topic code, such as 3 |
See a list of topic codes. |
Target |
The targeted topic, such as Arts & Entertainment |
If the topic path has more than one part, use an angle bracket to separate them, such as: Arts & Entertainment > Movies |
For example, enter the following topic to target webpages related to movies:
Topic:34:Arts & Entertainment > Movies
If you changed the prefix and separators, you would get the same result:
Topic::34::Arts & Entertainment > Movies
CATEGORY:34:Arts & Entertainment > Movies
docvertical :: 34 :: Arts & Entertainment > Movies
You can omit either the ID or the target, but not both. Each of the following examples results in the same targeting as the example above.
Topic:34
Topic:Arts & Entertainment > Movies
If there's a conflict between the ID and the target, Google Ads Editor ignores the target. In the following example, you'd still add the Movies topic:
Topic:34:nonsense topic
To learn how to add placements (including topic targets) in Google Ads Editor, visit the following articles: