Each time you grant access to your Google Ads Account, you'll be able to select which features the user can impact by assigning an access level.
This article explains the levels of access you can assign and the corresponding features available for each access level.
Also learn how to grant or remove access to your Google Ads Account.
Access levels
| Account Access level | Email-only | Billing | Read-only | Standard | Administrative |
|---|---|---|---|---|---|
| Can receive notification emails and reports | ✔ | ✔ | ✔ | ✔ | |
| Can view campaigns and use planning tools | ✔ | ✔ | ✔ | ||
| Can view billing information | ✔ | ✔ | ✔ | ✔ | |
| Can edit billing information | ✔ | ✔ | ✔ | ||
| Can edit and run billing reports | ✔ | ✔ | ✔ | ✔ | |
| Can grant email-only access | ✔ | ✔ | ✔ | ||
| Can view users, managers, and product links | ✔ | ✔ | ✔ | ||
| Can edit and run campaign performance reports | ✔ | ✔ | ✔ | ||
| Can edit campaigns | ✔ | ✔ | |||
| Can add or remove product links | ✔ | ||||
| Can give account access, change access levels, and cancel invitations from other users | ✔ | ||||
| Can accept and reject manager account link requests | ✔ | ||||
| Can unlink manager accounts | ✔ | ||||
| Can review each user's authentication method and last login time | ✔ | ||||
| Can add or edit forms of payments on Payments profile level | ✔ | ✔ | |||
| Make a Payment or Add Funds | ✔ | ✔ (Automatic payments accounts only) |
✔ | ||
| Edit Payments Profile information (address, tax info & language preference) | ✔ | ✔ | |||
| Switch between Manual & Automatic Payments (where allowed) | ✔ | ✔ (Automatic to manual only) |
✔ | ||
| Increase or decrease threshold | ✔ (Automatic payments accounts only) |
✔ (Automatic payments accounts only) |
✔ (Automatic payments accounts only) |
||
| Start and complete Advertiser Verification | ✔ |
Access for manager accounts
If you've accepted an invitation to link to a manager account, people who have administrative access to the manager account can receive notification emails and manage your campaigns. If the manager account has ownership, users with administrative access to the manager account can also edit user access, managers, and product links within your account. Learn more about manager account access levels.
Access to billing and payments
Within Google Ads, users with Admin or Billing access levels can update an organization's payments profile info, such as the following:
- Name and address
- Tax ID
- Language preference
- Add and edit forms of payment
Users with Admin or Billing access can make these changes even if they aren't Payments profile users. Google Ads admins can complete all steps of the advertiser verification process. These actions were previously restricted to Payments profile users only.
When Google Ads users make changes to the payments profile, payments admins receive an email notification. Note that Google Ads users can't add or remove users from the payments profile or change existing user permissions. Learn more about Payments user permissions.
If you want to turn this feature off, contact Google Ads support.