Set up call recording

By enabling call recording, you can play calls made to your call ads, as well as your call and location assets.

Call recording requirements

To enable call recording, you need to have the following:

  • At least Administrative access to the Google Ads account. Once enabled, MCC and direct users with Admin or direct users with Standard access will be able to replay the recordings via the Call Details Report.
  • Call reporting enabled. Learn more about call reporting.
  • A US-based number.
  • Verified domain ownership for all unique domains used in ads and assets that you wish to record.

    You can verify your domain by linking your Google Search Console and Google Ads accounts or by adding your unique Google Ads conversion tracking tag or remarketing tag to your website. Call ads and assets whose domain have not been verified in this way will not be available for play, even if the setting has been enabled.
Note: Calls made via the Website Call Conversion tag are not eligible for recording and play at this time.


Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Admin icon Admin Icon.
  2. Click Account settings, and open the 'Call reporting' section.
  3. Under 'Save call recordings for 30 days' select On.
  4. Click Save.
  5. If this is your first time enabling call recording, then you’ll be prompted to accept the Call & Messaging Terms and Conditions. Accept.

Once enabled, recorded calls are available for 30 days after the date of the call. The following message will be played to callers on eligible ad formats: 'Google and its partners may record the call and retain this call for quality and research purposes'.

Users with Administrative access can always toggle the feature on and off. Toggling this feature off will prevent any users of the account from playing any pre-existing recordings.

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