Surface what matters to your hotel guests during COVID-19

As the impact of the coronavirus pandemic continues to develop, we know that travel businesses are facing unique and difficult changes. There are many ways to help people with future travel plans during this time. Here are some tips and recommendations for hotel property managers and marketers on managing your hotel inventory and surfacing what matters across Google.

Proactively communicate with travelers

  • Update your Business Profile to reflect changes to your hours of operations or temporary closures. Be transparent about response times.
  • Create a resources section on your website or a Google Form to field questions on cancellations, refund policies, and travel insurance.

Highlight flexible booking options in your hotel ads

  • Ensure travelers can find your cancelable rates. Set cancelable and refundable room rates or a global refundable rates policy.
  • Bring attention to your cancelation, refundability or rebooking policies in your callouts.
  • If your pricing strategy has changed (or will continue to change), keep a close eye on your price accuracy. If your prices are unlikely to fluctuate, create rate rules to lessen your cache bandwidth needs.

Adjust your Hotel campaigns for the current landscape

Keep a pulse on the new normal with help from Google

Find additional recommendations for Google Ads campaigns, resources for businesses and up-to-date information on Google COVID-19 efforts.

See if you qualify for the Grow with Google Small Business Fund(US only) or Google Ads credits.

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