Your optimisation score and recommendations help you prioritise the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimisation score by 10 points saw a 10% increase in conversions, on average.1 In August, we expanded the score to help you prioritise recommendations for your Shopping campaigns. Starting today, optimisation score will now include Display campaigns as well–meaning that you can see and act on optimisation score for Search, Shopping and Display.
Just like for Search and Shopping, optimization score for Display campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set to perform at their full potential. You’ll see separate scores for Search, Shopping and Display at the campaign level, and one combined score at the account level.
We’ve also added unique recommendations just for Display, like creating Smart Display campaigns, using targeting expansion and adding responsive display ads. Learn more about maximizing your optimisation score by checking out our best practices guide.
Posted by Ryan Beauchamp, Product Manager, Google Ads
1Internal Google data. Only for search campaigns.
