Optimization score now includes Display campaigns

December 4, 2019

Your optimization score and recommendations help you prioritize the most impactful actions to improve performance in your account. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.1 In August, we expanded the score to help you prioritize recommendations for your Shopping campaigns. Starting today, optimization score will now include Display campaigns as well–meaning that you can see and act on optimization score for Search, Shopping, and Display.

Just like for Search and Shopping, optimization score for Display campaigns ranges from 0% to 100%, with 100% meaning that your campaigns are set to perform at their full potential. You’ll see separate scores for Search, Shopping, and Display at the campaign level, and one combined score at the account level.

Optimization score

We’ve also added unique recommendations just for Display, like creating Smart Display campaigns, using targeting expansion, and adding responsive display ads. Learn more about maximizing your optimization score by checking out our best practices guide.

Posted by Ryan Beauchamp, Product Manager, Google Ads

1Internal Google data. Only for Search campaigns.

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