About image extensions (beta)

Important
  • Image extensions are in beta and may not be available to all Google Ads users.

Image extensions allow advertisers to upload rich, relevant visuals to complement their existing text ads. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads.

How it works

When your image extension appears on the Google search results page, potential customers see:

  • Your headlines
  • Your descriptions
  • Your URL
  • Your image

Requirements and guidelines

To best represent your products and services, you can upload up to 20 diverse, high-quality images that are relevant to your keywords. Image extension must follow a strict set of creative guidelines without exceptions. Make sure that you review the guidelines below before creating your image extensions to avoid disapprovals. Images must also meet Image quality requirements.

It can take up to five working days for images to go through quality and policy checks before being eligible to serve. You can read more About the ad approval process.

Image specifications

Aspect Ratio
Aspect Ratio Where can it show? Required?
Square (1x1) Google.com,
Google Image Search
Yes
Landscape (1.91x1) Google Image Search Optional, but recommended
File Formats PNG, JPG, static GIF
Image Resolution
Aspect Ratio Minimum Pixels Recommended Pixels
Square (1x1) 300 x 300 1200 x 1200
Landscape (1.91x1) 600 x 314 1200 x 628
Maximum File Size 5120 KB
Recommended image safe area Put your important content in the center 80% of the image.

Note: By creating image extensions, you are confirming that you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.

Best practices to create effective image extensions

Utilise both image extensions and dynamic image extensions

While dynamic image extensions have strict quality and relevance checks to ensure that you have a great experience, the image extensions that you provide will always serve over the dynamic image extensions.

Create the right image extension based on your account structure

When you create image extensions at ad group level or campaign level, keep your account structure in mind because,

  • Ad Group level provides for the strictest relevance, assuming a well structured account.
  • Campaign level provides for faster implementation in cases where images will be relevant to all ads within the campaign.

Add three unique images to the extension

Form a good balance between the amount of effort it takes to create the image extensions, and its performance, by striving to add around three unique and relevant images at either the Ad Group level or Campaign level.

Implement images with both kinds of aspect ratio

Use both square (1x1) and landscape (1.91x1) images. Prioritise the square images since it is the primary requirement. You can use landscape images to enable more serving through experiments.

Note: You can crop images using the image picker during implementation.

Add relevant images

Make sure to add images relevant to the queries that they will be eligible to show for, the text ads that they will show with and the landing page that the Final URL directs to. Images need to be relevant in the same way that headlines and descriptions do.

Make your image extension useful

The images you add can convey unique selling points, visually show hard-to-convey information or inspire users to take action.

Focus on quality

When you focus your content in the central 80% of the image, it helps the user to keep a track of what your image is about. Simple backgrounds emphasise the essence of your content as well.

Experiment to know what fits your content

You can find inspiration by experimenting with the way your extension looks. Make use of a wide variety of creative styles including product imagery, lifestyle imagery and creative visualisations of abstract concepts.

Cost

When someone clicks on your image extension, you’re charged on a CPC basis, similar to search text ads. The images in your image extension are clickable and are charged the same CPC as a click to a text headline.

Instructions

Create new image extensions

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Click the plus button , and select Image extension.
  4. From the “Add to” drop-down menu, select a campaign or ad group that you want to add your image extensions to.
  5. Click the plus button next to “Images”, then select an image source from the top of the dialog box.
  6. You can select:
    1. Create new – To add image assets, select “Scan website”, “Upload” or “Recently used”.
    2. Use existing – Select existing image extensions from any campaign or ad group in your account.
  7. Follow the prompts to upload your images.
  8. If any of your images don’t have an aspect ratio of 1:1, you’ll need to crop them before you can include them in your image extension. Click the image that you’d like to crop, make your changes then click Continue. Repeat this step for each image.
  9. Select up to 20 images for your image extension, and then click Save.
  10. You can see a preview of your final image extension on the right side of your screen. If you want to make changes, click the pencil icon Edit .
Note: Your ad might not always include all your text. Some shortening may also occur in some formats.
  1. When you’re ready to run your ad, click Save.

Delete an image extension

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Find the image extension that you’d like to delete.
  4. Tick the box to the left of the extension that you’d like to delete.
  5. Click the Edit drop-down that appears above the table, then click Remove.
  6. Click Remove again to delete your image extension.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue