Image extensions format requirements

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Image extensions are ad extensions that allow you to upload rich, relevant images to complement your existing text ads. With compelling visuals of products or services that enhance the message of your text ad, image extensions can help drive performance for your ads.

  • Image extensions perform best when closely relevant to queries within the ad group or campaign.
  • Images should convey useful information to the searcher and match the experience they will find on your landing page.
  • Put your important content in the center 80% of the image.

To ensure that we provide a high-quality consumer ad experience, Image extensions must comply with all Google Ads and personalization policies. In addition, we will review each Image extension for compliance with the Image extension requirements listed below, which will take priority in the event there is conflict with the Google Ads and personalization policies.The image extension requirements are more restrictive than the ads requirements for other platforms and surfaces, meaning disapproved image extensions may continue to run on Google’s other owned and operated properties.

Performance of an image extension may depend on image quality and relevance to the associated keywords and ads in your Google Ads account. Images should highlight the actual product experience and conform to the requirements outlined below.

Disclaimer

By participating in the image extension beta, you confirm and acknowledge that:

  1. You (the advertiser) own all legal rights to publish images and to share those images with Google.
  2. You hereby instruct Google to publish the shared images on your behalf for advertising purposes.
  3. Your shared images and content complies with all Google Ads policies and the image extension beta requirements outlined below.
  4. You are participating in a beta and requirements are subject to change at any time and for any purpose

Image Specifications

Image Resolution PNG, JPG, static GIF
Aspect Ratio
Aspect Ratio Required?
Square (1x1)

Yes

Landscape (1.91x1) Optional, but recommended

Note: you can crop images using the image picker during implementation

Image Resolution
Aspect Ratio Minimum pixels Recommended pixels
Square (1x1) 300 x 300 1200 x 1200
Landscape (1.91x1) 600 x 314 1200 x 628
Maximum File Size 5120 KB
Recommended image safe area Place the most important content in the center 80% of the image.

 

Image extension requirements

Text or graphic overlay

Not allowed Images with text or graphic overlay

AllowedAllowed Not allowedNot allowed
Text or graphic overlay, example of what is allowed

Text or graphic overlay, example of what is not allowed

Text or graphic overlay, example of what is not allowed

Logo overlay

Not allowed Images with brand logos or brand logos being used as the image asset

AllowedAllowed Not allowedNot allowed
Logo overlay, example of what is allowed logo overlay, example of what is not allowed

Image has too much blank space

Not allowed Images with excessive whitespace or the focus of the image is proportioned such that the product or service offering cannot be recognized

AllowedAllowed Not allowedNot allowed
Image has too much blank space, example of what is allowed Image has too much blank space, example of what is not allowed

Collage

Not allowed Images that are collaged or combined together in post production

Allowed with limitations Allowed with limitations

  • Images of naturally occurring collages, including but not limited to, scrapbooks, greeting cards, printing catalogues, or yearbooks
AllowedAllowed Not allowedNot allowed
Collage, example of what is allowed Collage, example of what is not allowed

Blurry or unclear image

Not allowed Images that are blurry, unclear, unrecognizable

AllowedAllowed Not allowedNot allowed
Blurry or unclear image, example of what is allowed Blurry or unclear image, example of what is not allowed

Distorted images

Not allowed Images that are visually skewed or warped in a way that makes the subject of the asset difficult to understand

AllowedAllowed Not allowedNot allowed

Distorted image, example of what is allowed

Distorted image, example of what is not allowed

Distorted image, example of what is not allowed

Poorly cropped images

Not allowed Images that are cropped in a way that makes the subject of the asset difficult to distinguish

AllowedAllowed Not allowedNot allowed
Poorly cropped, example of what is allowed Poorly cropped , example of what is not allowed

Improper content

Not allowed Images with nudity, including nudity used for artistic purposes

Not allowed Sexually suggestive images

Allowed with limitations Allowed with limitations

  • Images for modeled clothing are allowed if there is good coverage and the model is not showing excessive skin
  • Images that contain lingerie and bathing suits are allowed if they are pictured as a flat lay or on a mannequin
AllowedAllowed Not allowedNot allowed

Improper content, example of what is allowed

Improper content, example of what is allowed

Inappropriate content, example of what is not allowed
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