About image extensions

Image extensions allow advertisers to upload rich, relevant visuals to complement their existing text ads. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads.

How it works

When your image extension appears on the Google search results page, potential customers are shown:

  • Your headlines
  • Your descriptions
  • Your URL
  • Your image

Requirements

To use image extensions, make sure you have:

  • A good history of policy compliance
  • A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals—such as sexual content, alcohol, gambling, and healthcare—aren't eligible for image extensions
  • A Google Ads account that has been open for more than 90 days
  • A Google Ads account with active campaigns, and running Search campaigns so that there are active text ads

Guidelines

To best represent your products and services, you can upload up to 20 diverse, high-quality images that are relevant to your keywords. Image extension must follow a strict set of creative guidelines without exceptions. Make sure you review the guidelines below before creating your image extensions to avoid disapprovals. Images must also meet image extensions format requirements.

Images go through quality and policy checks before being eligible to serve. You can read more About the ad approval process.

Image specifications

Aspect ratio:

Aspect ratio Required
Square (1x1) Yes
Landscape (1.91x1) Optional but recommended

Image resolution:

Aspect ratio Minimum pixels Recommended pixels
Square (1x1) 300x300 1200x1200
Landscape (1.91x1) 600x314 1200x628

File formats: PNG, JPG static GIF

Maximum file size: 5120 KB

Recommended image safe area: Put your important content in the center, 80% of the image.

Note: By creating image extensions, you are confirming that you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.

Best practices to create effective image extensions

Utilize both image extensions and dynamic image extensions

While dynamic image extensions have strict quality and relevance checks to ensure you have a great experience, the image extensions you provide will always serve over the dynamic image extensions.

Create the right image extension based on your account structure

When you create image extensions at ad group level or campaign level, keep your account structure in mind because

  • Ad Group level provides for the strictest relevance, assuming a well structured account.
  • Campaign level provides for faster implementation in cases where images will be relevant to all ads within the campaign.

Add 3 unique images to the extension

Form a good balance between the amount of effort it takes to create the image extensions, and its performance by striving to add around 3 unique and relevant images at either the Ad Group level or Campaign level.

Implement images with both kinds of aspect ratio

Use both square (1x1) and landscape (1.91x1) images. Prioritize the square images since it is required. You can use landscape images to enable more serving through experiments.

Note: You can crop images using the image picker during implementation.

Add relevant images

Make sure to add images relevant to the queries they will be eligible to show for, the text ads they will show with, and the landing page the final URL directs to. Images need to be relevant in the same way headlines and descriptions do.

Make your image extension useful

The images you add can convey unique selling points, visually show how to convey information, or inspire users to take action.

Focus on quality

When you focus your content in the center to 80% of the image, it helps the user to keep a track of what your image is about. Simple backgrounds emphasize the essence of your content as well.

Experiment to know what fits your content

You can find inspiration by experimenting with the way your extension looks. Make use of a wide variety of creative styles including product imagery, lifestyle imagery, and creative visualizations of abstract concepts.

Cost

When someone clicks on your image extension, you’re charged on a CPC basis, similar to search text ads. The images in your image extension are clickable and are charged the same CPC as a click to a text headline.

Instructions

Create new image extensions

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Click the plus button , and select Image extension.
  4. From the “Add to” drop-down menu, select a campaign or ad group you want to add your image extensions to.
  5. Click the plus button next to “Images”, then select an image source from the top of the dialog box.
  6. You can select:
    • Create new - To add image assets, select “Scan website”, “Upload”, or “Recently used”.
    • Use existing - Select existing image extensions from any campaign or ad group in your account.
  7. Follow the prompts to upload your images.
  8. If any of your images don’t have an aspect ratio of 1:1 or 1.9:1, you’ll need to crop them before you can include them in your image extension. Click the image you’d like to crop, make your changes, and then click Continue. Repeat this step for each image.
  9. Select up to 20 images for your image extension, and then click Save.
  10. You can refer to a preview of your final image extension on the right side of your screen. If you want to make changes, click the pencil icon Edit .
Note: Your ad might not always include all your text. Some shortening may also occur in some formats.
  1. When you’re ready to run your ad, click Save.

Delete an image extension

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions.
  3. Find the image extension you’d like to delete.
  4. Check the box to the left of the extension you’d like to delete.
  5. Click the Edit drop-down that appears above the table, then click Remove.
  6. Click Remove again to delete your image extension.
If you’re looking for a more automated way to manage your image extensions, dynamic image extensions use machine learning to automatically select relevant images from your ad’s landing page and append them to your ad. Once opted in, images from your landing pages are added to the ad groups in your account. Learn more About dynamic image extensions.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
73067
false