Link and unlink your Google Ads and Skillshop accounts

Linking your Google Ads and Skillshop accounts is the only way to make your individual Skillshop certifications count toward your company’s Google Partners requirements. Certifications are one of the requirements for the Google Partner badge, so it’s important to link your Google Ads and Skillshop accounts.

Learn more about how to make your certifications count toward the Certifications requirement

Before you begin

Note:

  • You’ll need to set up an account on Skillshop. Learn how to set up your Skillshop account
  • We recommend linking a single Skillshop account with a single Google Ads user’s account.
    • If a second Skillshop user tries to link to the same Google Ads user’s account email address, they will get an error and won't be able to link until the original linked user email address is unlinked.
    • While a single Skillshop account can be linked to multiple Google Ads users’ accounts email addresses (which will show up as "shared with N other users" in the UI), only one set of certifications will be counted.
    • If a user has more than one Skillshop account, the user will need to link from the account where they have their Google Ads certifications. If a user has linked from one of their Skillshop accounts that does not have their Google Ads certifications, the user will need to unlink that Skillshop account, go to their Skillshop account with their Google Ads certifications, and link from that account. Review “Checking your linking status” and “Unlink your Google Ads and Skillshop accounts” sections below for details on the linking and unlinking steps.
  • We recommend using your personal email for your Skillshop account and linking to a corporate email in Google Ads. That way, your certifications are still attributed to you as you move companies.

Instructions

Link your Google Ads and Skillshop accounts

  1. First, you’ll need to go to the "Edit profile" page of your Skillshop account. You can do this one of two ways.
  2. You can go to Skillshop and log in. Make sure you log in with your personal Skillshop account (or the account you are using to earn Google Ads certifications).
  3. Select the menu button on the top left hand corner, then select the Edit icon.
  4. To share your Skillshop account information with your company or Google, scroll down and select Connect Your Google Ads Account or Connect Your Google Account. Accept the Data Sharing Agreement, then select the email that’s associated with your Google Ads account to ensure your Google Ads certifications are credited to your Google Ads account. It may take up to 48 hours for the Skillshop profile to sync to the Google Ads Account.

After 48 hours, log back into your Google Ads account to view your updated linking status by going to the User certifications table in the "Partners program" tab.

Check your linking status

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. Log in to your Google Ads manager account.
  2. Click the Admin icon Admin Icon, then click the Partners program dropdown in the section menu.
  3. Click on the View Details link in the "User certifications" card.
  4. Once you are on the "User certifications" page, you will see a list of users and their linking status. If you are logged into your Ads manager account, the email you see in parentheses in this table is the Skillshop user account you’ve linked to your Ads account. There is a toggle at the top of the "Linked in Skillshop" column. When the arrow is facing down, the linked users will be displayed first.

Unlink your Google Ads and Skillshop accounts

  1. Log in to your personal Skillshop account.
  2. Select the menu button on the top left hand corner, then select the Edit icon.
  3. To unlink your Skillshop account information with your company or Google, scroll down and select the email address you want to unlink.
  4. Under the "Connect to Google Ads Account button", you’ll see ‘Google Ads’, followed by your email address.
  5. Click the x [icon], to unlink your account.

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