About the Users table in Google Partners

For the new 2021 Partner badge, you’ll need at least 50% of your company’s eligible users to earn certifications in Google Ads Search, Display, Video or Shopping. The Users list shows you each of the users in your company and the state of their certification.

Note: The User certification table shows all eligible users in the first section - not just the users at the registered Ads manager level.

Access the Users list

  1. Log into your Google ads account.
  2. In the left side menu, scroll down to the "Partners program" tab.
  3. Click on the View Details link in the Badge status card to see the Badge status table.
  4. In the Badge status table, find the Certifications row and the 2021 column, and click on the the hyperlinked copy under the status.

How it works

The User list gives you some key information about a user and their certification status, including:


The user’s Google Ads manager account email address.

Linked in Skillshop?

The user will see a Yes besides their name in the Users table in the Linked in Skillshop column if they have connected to their Google Ads account in their Skillshop user profile. If this field shows Shared with 1 other user, this means 2 users are associated to the same Skillshop account.

Please note we don’t recommend sharing the same Skillshop account with multiple users. Certifications for users with shared accounts may not count toward the badge.

Certifications (Search, Display, Video, Shopping)

The state of the user’s certification in each of the available product areas. If the user has passed the assessment, it will show an expiration date.

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