New Performance Planner coming to Google Ads

13 May 2019

On average, we have seen that advertisers can drive 43% more conversions by using Performance Planner to better plan their Google Ads spend.

The Performance Planner identifies the best spend amounts for your campaigns to drive incremental conversions. For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximise conversions and project results from these changes in your forecast. 

(Avg. CPA in image is shown for illustrative purposes only)

You can also use the planner to try other adjustments (e.g. different spend levels, CPAs) by clicking on the different spend points to see resulting changes in conversions. For example, you can see the difference in conversion volume you could receive at a $12 CPA against a $20 CPA. 

Within your plan, you can dive deeper into campaigns. You can view a campaign-level forecast, and allocate spend accordingly to that campaign. You can even add keywords to see how new terms would affect potential performance. 

(Avg. CPA in image is shown for illustrative purposes only)

Changes are not automatically implemented. You can implement the changes by downloading a file and using the Google Ads Editor.

Posted by Ahmad Ismail, Product Manager, Google Ads

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