Set CPC bids for Hotel ads

Note: This article applies only to Hotel campaigns in Google Ads. If you haven’t yet migrated  your campaigns to Google Ads, read about bidding in the Hotel Center.

Before you begin

When you create a campaign, you choose your bid strategy. The actual CPC bid amount (percent or fixed) must be set at the ad group level, and can additionally be set at the hotel group level.

Set or edit CPC bids for an ad group

You set your CPC bid when you create an ad group. To edit your ad group bid:

  1. Sign in to your Google Ads account.
  2. Click Hotel campaigns in the navigation menu.
  3. Click Ad groups in the page menu.
  4. Find your ad group and click the pencil iconRename next to the "Default max CPC" or "CPC%" column.
  5. Enter the new amount and click Save.

Set or edit bids for hotel groups

If you want highly specific CPC bids, you can set or edit them for hotel groups. Doing so allows you to set bids for different categories of hotels, such as by country./region, individual hotels, or hotel class. To edit your hotel group bids:

  1. Sign in to your Google Ads account.
  2. Click Hotel campaigns in the navigation menu and choose your campaign.
  3. Click Hotel groups in the page menu.
  4. Click the pencil iconRename next to the "max. CPC" or "max. CPC%" columns.
  5. Enter your new bid amount

Learn more about hotel groups

Bid precedence

The more specific bid is always used. For instance, if you set your bid for an ad group at 2% CPC, and a hotel group in that ad group at 1% CPC, the hotel group bid will be used.

Related links

Was this helpful?
How can we improve it?