Set CPC bids for hotel ads

 

Before you begin

When you create a campaign, you choose your bid strategy. The actual CPC bid amount (percent or fixed) must be set at the ad group level, and can additionally be set at the hotel group level.

Set or edit CPC bids for an ad group

You set your CPC bid when you create an ad group. To edit your ad group bid:

Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click the Campaigns icon .
2. Click Overview.
3. Select "Hotel campaigns".
4. Click Ad groups in the page menu.
5. Find your ad group and click the pencil icon next to the "Default max CPC" or "CPC%" column.
6. Enter the new amount and click Save.

Set or edit bids for hotel groups

If you want highly specific CPC bids, you can set or edit them for hotel groups. Doing so allows you to set bids for different categories of hotels, such as by country./region, individual hotels, or hotel class. To edit your hotel group bids:

1. In your Google Ads account click the Campaigns icon .
2. Click Overview.
3. Select "Hotel campaigns" and choose your campaign.
4. Click Hotel groups in the page menu.
5. Click the pencil icon next to the "max. CPC" or "max. CPC%" columns.
6. Enter your new bid amount

Learn more about hotel groups

Bid precedence

The more specific bid is always used. For instance, if you set your bid for an ad group at 2% CPC, and a hotel group in that ad group at 1% CPC, the hotel group bid will be used.

Related links

• Set bid adjustments for hotel campaigns and ad groups
• About bidding strategies for hotel ads
• About bid adjustments for hotel ads

If you need help with your booking links, contact us or request to chat with a support specialist.