Create Discovery campaigns

Discovery campaigns let you share your brand's story with people across Google's feeds when they're open to discovering new products and services.
  • Expansive reach: Reach up to 3 billion customers across the YouTube Home and Watch Next feeds, Discover*, and the Gmail Promotions and Social tabs using a single campaign.
  • Rich and relevant creative: Inspire consumers as you showcase your brand or products in visually engaging images, rendered natively across Google properties.
  • Drive action with the right audience: Combine this incredible reach and powerful creative canvas with Google’s understanding of intent to anticipate what your customers want and drive results.

This article explains how to create Discovery campaigns. Learn more about Discovery campaigns

*Discover is currently unavailable for consumers in Australia, France, and Germany.

Before you begin

  • Gather your ad's assets like headlines, descriptions, images, and logos. To drive better performance, select your highest-quality image assets, such as brand and inspirational imagery featuring minimal text and effective lighting. You can also repurpose top-performing image assets and messaging from existing campaigns on other platforms, like email, video, or social.
  • Make sure that you have sitewide tagging enabled in the account. Make sure that you’ve set up conversion tracking and that you meet the conversion-based eligibility requirements.
  • You must comply with our Personalized advertising policies.
  • Make sure that you have a sufficient daily budget to account for at least 10 times your target CPA bid.

Instructions

Step 1: Set up your campaign

  1. Sign in to your Google Ads account.
  2. On the page menu on the left, click Campaigns.
  3. Click the plus button then select New campaign.
  4. Choose a marketing objective of either 'Sales', 'Leads', 'Website traffic', or 'No goal'.
  5. Select the Discovery campaign type.
  6. Click Continue.
  7. Pick your geographic and language targeting for this campaign.
Note: Ad rotation and frequency capping are not available for this campaign type.
  1. Select your audiences. There are several ways to target your Discovery campaigns to the right audience. You can add the following targeting options: custom intent audiences, your data and in-market.
  2. Select your bidding strategy and enter your average daily budget. Learn more about Automated bidding
  3. Click Save and continue.
  4. Click Save.

Note: For audience lists, make sure to have at least the following (more details):

  • Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days.
  • YouTube must have a minimum of 1,000 active visitors or users within the last 30 days.
  • Gmail must have a minimum of 100 active visitors or users within the last 30 days in the Display Network.

For Google Analytics audience lists:

For Custom Intent:

  • Discovery ads support search keywords only.

Create your Discovery ads

  1. Set up your single-image ad
  2. Set up your multi-image carousel ad

Step 2a: Set up your single-image ad

Upload assets to create your first Discovery ad

  1. Navigate to your Discovery campaign.
  2. On the page menu on the left, click Ads & Extensions.
  3. Click the plus button then select Discovery ad.
  4. Enter your assets.

Discovery ad asset specifications

 

Text specifications for final URLs Text specifications for text headlines, 40 character maximum Text specifications for descriptions: 90 characters maximum

Recommended Recommended: 1

Minimum: 1

Maximum: 1

 Recommended Recommended: 5

Minimum: 3

Maximum: 5

 Recommended Recommended: 1

Minimum: 1

Maximum: 5

   Text specifications for call-to-actions, which is automated by default Text specifications for business name, 25 character max  
 

Recommended Recommended: 1

Minimum: 1

Maximum: 1

Recommended Recommended: 1

Minimum: 1

Maximum: 1

 

 

Performance Max image specifications for landscape images are 1:1.91 ratio, either 1200 by 628 pixels (recommended) or 600 by 314 pixels Performance Max image specifications for square images are 1:1 ratio, and either 1200 by 1200 pixels (recommended) or 300 by 300 pixels.

Recommended Recommended: 3

Minimum: 1

5MB maximum file size

Further supported for serving on image search mode only

Recommended Recommended: 3

Minimum: 1

5MB maximum file size

Note: Images that do not meet this aspect ratio can be uploaded and cropped within the interface.

Performance Max image specifications for square images are 4:5 ratio, and either 960 by 1200 pixels (recommended) or 480 by 600 pixels. Performance Max image specifications for square logos are 1:1 ratio, and either 1200 by 1200 pixels (recommended) or 300 by 300 pixels.

Recommended Recommended: 1

Minimum: 0

Note: Portrait images won't appear on YouTube

Recommended Recommended: 1

Minimum: 1

5MB maximum file size

Transparent background recommended

Legend:

Recommended

Asset recommendations

Performance MAX - unlock audiences icon

Maximum total number for all images: 20

Performance MAX - unlock audiences icon

Maximum total number for all logos: 5

 

Headline
(required)

Your headlines are the first line of your ad. Write headlines that make sense combined with any of your descriptions, images, and landing page. 

Description
(required)

Your descriptions add to your headline and invite people to take action Write descriptions that can be combined with any of your headlines, images, and landing page. 

Images
(required)

To get the greatest reach, upload multiple 1.91:1 landscape images. Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page. Supported file types are JPG, PNG, and static GIF. You can crop the uploaded images to the required aspect ratios right after choosing the images.

Business name
(required)
Only one business name can be provided for a single creative. It can be up to 25 characters.
Logos
(required)

Logos will be rounded off in ad preview and live rendering on some of the properties. Upload logos that combine well with any of your headlines, descriptions, and images, and center them. The most common non-.gif formats are accepted.

Final URL
(required)
Default landing page that customers will reach on clicking the ad.
Call-to-Action text

If set to “Automatic”, Google Ads will automatically select the call- to-action language to optimize for the best performance.

Learn about the creative asset quality guidelines for Discovery ads

If you'd like to generate a second set of asset pairings, you can create a new ad later on. The assets you provide in each ad are used interchangeably only within that ad.

Step 2b: Set up your multi-image carousel ad

Select images or Carousel to create your first Discovery ad

  1. Navigate to your Discovery campaign.
  2. On the page menu on the left, click Ads & Extensions.
  3. Click the plus button then select Discovery ad or Discovery Carousel ad.
  4. Enter your asset.

Discovery Carousel ad asset specifications

Note: If at least one card is disapproved, the ad status column will be marked as "Approved (limited)" and within 24 hours it will change to "Disapproved". This is a known issue and will be resolved soon. The ad won't serve in this case.

Text specifications for final URLs Text specifications for text headlines, 40 character maximum Text specifications for descriptions: 90 characters maximum

Recommended Recommended: 1

Minimum: 1

Maximum: 1

 Recommended Recommended: 5

Minimum: 3

Maximum: 5

 Recommended Recommended: 1

Minimum: 1

Maximum: 5

 Text specifications for call-to-actions, which is automated by default Text specifications for business name, 25 character max  Text specifications for Mobile URLs

 Recommended Recommended: 1

Minimum: 1

Maximum: 1

Recommended Recommended: 1

Minimum: 1

Maximum: 1

Optional

 

Image specifications for card images are 1:1.91 ratio, either 1200 by 628 pixels (recommended) or 600 by 314 pixels. 1:1 Images are either 1200 by 1200 pixels or 300 by 300 pixels. Image specifications for square logos are 1:1 ratio, and either 1200 by 1200 pixels (recommended) or 128 by 128 pixels.

 Recommended Minimum: 2

Maximum: 10

5MB maximum file size

Note: all cards must have the same aspect ratio (see combinations below)

 square, square, square

 landscape, landscape, landscape

 [square, landscape], [square, landscape], [square landscape]

 square, landscape, portrait

 portrait, portrait portrait

 square, landscape, square

 [square], [square, landscape], [square, landscape]

Recommended Minimum: 1

5MB maximum file size

Transparent background recommended

 

Headline
(required)
Your headlines are the first line of your ad. You can enter a headline to align with each image
Description
(required)
Your descriptions add to your headline and invite people to take action.  You won't be able to write descriptions for each image; instead write descriptions that can be combined with any of your headlines, images and landing page.

Card images
(min 2 cards, max 10)

Ads won't be saved if not all cards have images with the same aspect ratios. Please note that the creative will show cards in the order created and shown in the preview tool.

 

Logos
(required)

Logos could be rounded off in ad preview and live rendering on some of the properties. Upload logos that combine well with any of your headlines, descriptions and images, and center them. Most common non-.gif formats are accepted.

Business Name
(required)

Only one business name can be provided for a single creative. It can be up to 25 characters.

Final URL
(required)

Default landing page that customers will reach on clicking the ad. You can provide a specific landing page for each image.

Mobile URL
(optional)
Mobile landing page that customers will reach on clicking the ad from a mobile device.
Call-to-Action text

If set to “Automatic”, Google Ads will automatically select the call- to-action language to optimize for the best performance.

Learn about the creative asset quality guidelines for Discovery ads

Step 3: Allow 2 weeks for a “Learning” period before making new changes

After you make a change to your bid strategy, there may be minor performance fluctuations as Google Ads optimizes your bids. To indicate this, your bid strategy status may be labeled as “Learning”. You can hover over the status to see why your bid strategy has the “Learning” status. It’s recommended that you allow two weeks for the “Learning” period to elapse before making bidding changes.

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