Optimisation score: Definition

Optimisation score is an estimate of how well your Google Ads account is set to perform. You can see your optimisation score (measured on a scale of 1% to 100%) and available recommendations on the Recommendations page in your account.

Optimisation score is shown for active Search and Shopping campaigns only. Optimisation score is not used by your Quality Score or AdRank.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue