Measure ad interactions on Google-hosted pages

As of October 31, 2018, only a small group of click measurement providers have been approved to measure specific ad interaction events on Google-hosted properties for Showcase Shopping ads, local inventory ads (LIA), and Model Automotive ads. To make sure your ads don't serve without measurement, the Google Ads team has paused all ad groups making third-party calls to unapproved providers. 

Unless you have authorized your account to continue running the impacted ads, previously created ads will be paused to prevent them from serving without measurement.

Learn more about measuring ad interactions on Google-hosted pages with click measurement providers

Starting Dec 26, 2019, we will be offering restricted data processing for Showcase Shopping and local inventory ads, to help advertisers, publishers, and partners, that do business in California, meet their compliance with the California Consumer Privacy Act (CCPA). Google will disable callouts to third-party ad trackers.

For Showcase Shopping, tracking template can no longer be used to measure time-based engagements for Showcase Shopping Ads via ValueTrack. Clicks to Final URLs will continue to be trackable by third-party ad trackers.

For Local inventory, tracking templates will no longer be able to be used on Google hosted local store fronts via ValueTrack. There will be no third-party tracking for conversions or interactions. Clicks to Final URLs will continue to be trackable by third-party ad trackers.

Learn more about this change.

This article describes Google’s policies with regard to the use of click measurement providers for paid ad interactions in Showcase Shopping ads, local inventory ads, and Model Automotive ads.

Ad interactions for these particular ad types include clicks to your website, as well as the following:

Ad type Interaction event
Showcase Shopping ads When a user expands an ad and spends 10 seconds within the ad, or clicks before 10 seconds have passed, it is counted as an engagement.
Local inventory ads If you are using a Google-hosted local storefront (GHLS), when the user clicks on your local inventory ad and is directed to a Google-hosted page, it is counted as an engagement.
Model Automotive ads

If the user performs 2 or more swipes in the gallery, reaching the third image in the gallery is captured as an intentional swipe, and is counted as an engagement.

You can use a click measurement provider to measure ad interaction events, including clicks, using tracking templates.

Approved click measurement providers

As of December 26, 2019:

  • If you are using one of the approved click measurement providers, Google will apply the tracking template to ad interactions that occur on Google-hosted pages, including clicks to your website. This means you will be able to measure both clicks to your site and the paid ad interactions on Google hosted page.
  • If you are using a click measurement provider that is not approved by Google, Google will only apply the tracking template to clicks to your site. This means you will not be able to measure other paid interactions on Google-hosted pages. You will, however, still be able to measure clicks externally using these providers.
  • If you are an advertiser, publisher, or partner that does business in California, we will be offering restricted data processing for Showcase Shopping and local inventory ads, to help you meet your compliance with the California Consumer Privacy Act (CCPA). Google will disable callouts to third-party ad trackers.
    • For Showcase Shopping, tracking template can no longer be used to measure time-based engagements for Showcase Shopping Ads via ValueTrack. Clicks to Final URLs will continue to be trackable by third-party ad trackers.
    • For Local inventory, tracking templates will no longer be able to be used on Google hosted local store fronts via ValueTrack. There will be no third-party tracking for conversions or interactions. Clicks to Final URLs will continue to be trackable by third-party ad trackers.

Kenshoo and Marin have been approved to measure the interaction events of Showcase Shopping ads, local inventory ads, and Model Automotive ads, alongside Search Ads 360 (formerly DoubleClick Search).

Note: The list of approved click measurement providers applies to ad interaction events only, and not to clicks. If you want to measure clicks only, you can do so with any click measurement provider using a tracking template.

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