Now that you've set everything up, you’re ready to reach your existing users with ads, re-engage those users with your app, and drive more conversions. Use this checklist to confirm that everything is in place:
- Your app has a feed with deep links and custom schemes, if applicable.
- Remarketing event APIs are incorporated into your app.
The campaign tracks in-app conversion events.
A dynamic remarketing campaign tracks the app’s various possible interactions.
AdWords has a set of remarketing lists which covers customers and prospective users.
Auto-tagging is available with a Google Click ID associated with your URL