Dynamic remarketing for apps setup guide

7. Final checklist

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll see the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu. You can also easily manage your Audiences from this report page. Learn more About Audience reporting
  • New terms
    We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases

Nice work!

Now that you've set everything up, you’re ready to reach your existing users with ads, re-engage those users with your app, and drive more conversions. Use this checklist to confirm that everything is in place:

  1. Your app has a feed with deep links and custom schemes, if applicable.

    Check instructions

  2. Your data event APIs are incorporated into your app.

    Check instructions

  3. The campaign tracks in-app conversion events.

    Check instructions

  4. A dynamic remarketing campaign tracks the app’s various possible interactions.

    Check instructions

  5. Google Ads has a set of data segments which cover customers and prospective users.

    Check instructions

  6. Auto-tagging is available with a Google Click ID associated with your URL

    Check instructions

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center