To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
- New audience reporting: Go to Audiences within the Campaigns menu
for detailed reporting about audience demographics, segments, and exclusions. You can also easily manage your audiences from this report page. Learn more About Audience reporting.
- New terms: We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
- New advertising policies: We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
- User feedback
- Prevalence or severity of abuse
- Repeated violations of the Customer Match policy
Nice work!
Now that you've set everything up, you’re ready to reach your existing users with ads, re-engage those users with your app, and drive more conversions. Use this checklist to confirm that everything is in place:
- Your app has a feed with deep links and custom schemes, if applicable.
- Your data event APIs are incorporated into your app.
- The campaign tracks in-app conversion events.
- A dynamic remarketing campaign tracks the app’s various possible interactions.
- Google Ads has a set of data segments which cover customers and prospective users.
- Auto-tagging is available with a Google Click ID associated with your URL
