Create successful Search campaigns

Boost your ads with ad extensions

If you’ve been searching on Google and seen an ad with a call button, extra links, an address, or other extra information, you’ve seen extensions. Extensions make your ad larger and more robust, giving people more reasons to take action directly from your ads.

As critical to success as the ads themselves

Extensions are free to add, and typically increase your click-through-rate and ad quality. They only show when they’re predicted to get you better results, like clicks to your website. So to get the most value from your Search campaigns, be sure to add at least 4 sitelinks and 3 unique images with image extensions to your account or campaigns.

Add at least 4 sitelinks and 3 unique images with image extensions

Here are the recommended extensions that can boost your ads:

Sitelink extensions: Direct people to specific pages on your website—your store hours, a specific product, or more. When someone clicks or taps on your links, they can skip right to what they want to know or buy. To make it more likely that your sitelinks show with your ads, add at least 4 sitelinks. Learn more about sitelink extensions

Image extensions: Drive the performance of your products and services with image extensions. Adding at least 3 unique and relevant images to your website can enhance the message of your existing text ads and it can also attract users to click on your ads. Learn more about image extensions

Add additional ad extensions to support your business goals

Beyond the 2 core extension types, be sure to add other extensions that make sense for your business. Select your extensions based on your primary advertising goal.

Common advertiser goals and the extensions that can support them

Goal: Get customers to buy from your business location

If you want to direct people to your physical locations (like stores or restaurants), here are extensions you may consider:

Location extensions

Encourage people to visit your business by showing your location, a call button, and a link to your business details page—which can include your hours, photos of your business, and directions to get there. If you want customers to visit your business location but to call a centralized line (rather than specific locations’ numbers), use call extensions with your location extensions. Learn more about location extensions

Affiliate location extensions

Help people find retail chain stores that sell your products. Learn more about affiliate location extensions

Callout extensions

Add additional text to your ad, like “free delivery” or “24/7 customer support.” Callouts can be used to encourage people to convert offline. Learn more about callout extensions

Goal: Get customers to contact you

If you want people to call you or send you a text message query, use call extensions or message extensions:

Call extensions

Encourage people to call your business by adding a phone number or call button to your ads. Learn more about call extensions

Goal: Get online sales and other website conversions

If you want to direct people to your website, use these extensions:

Sitelink extensions

Link people directly to specific pages of your website (like “hours” and “order now”) using at least 4 sitelinks. Learn more about sitelink extensions

Image extensions

Upload at least 3 unique images that will best represent your products and services. Learn more about image extensions

Callout extensions

Add additional text to your ad, like “free delivery” or “24/7 customer support.” Learn more about callout extensions

Structured snippet extensions

Showcase information potential customers will find most valuable by selecting a predefined header (like, product or service category) and listing items. Learn more about structured snippet extensions

Promotion extensions

Create campaigns for particular holidays. Learn more about promotion extensions

Price extensions

Showcase your services or product categories with their prices, so that people can browse your products right from your ad. Learn more about price extensions

Goal: Get people to download your app

If you want to get people to download your app, use app extensions:

App extensions

Encourage people to download your app. Available globally for Android and iOS mobile devices, including tablets. Learn more about app extensions

Goal: Get users to connect with your business and drive leads

If you want to drive leads seamlessly, use Lead form extensions:

Lead form extensions

Let people submit their information in a customized form directly in your ad. Available for non-sensitive verticals in some countries. Learn more about lead form extensions

How to add extensions
  1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  2. Click the plus button , then click the type of extension you’d like to add.
  3. Select the level at which you’d like to add the extension. For best results, choose either the account or campaign level.
  4. Create your extension.
  5. Click Save.
  6. Add your next extension following the same steps.
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