View-through conversion window – definition

The period of time after an impression during which a view-through conversion will be recorded. View-through conversions occur after an ad impression if the user doesn’t interact with the ad but then later converts.

You can set your view-through conversion window when you create or edit conversion actions. For example, if you pick 30 days for a conversion action, view-through conversions that happen within 30 days of an impression are tracked. A longer view-through conversion window will usually increase the number of view-through conversions that Google Ads records.

Learn more

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
73067
false