Use a feed to target Dynamic Search Ads

Use a page feed to specify precisely which URLs to use with your Dynamic Search Ads (DSA). When you provide a page feed of your landing pages, it helps Google Ads to determine when to show your ads and where to direct people on your website. We recommend that you add custom labels to the URLs in your page feed to categorise and organise the targets for your Dynamic Search Ads.

If you want more control over which pages are targeted with Dynamic Search Ads, this article explains how to save time by adding and uploading them with a page feed. If you'd rather add just a few targets, check this article about targets for Dynamic Search Ads.

Note: There is a limit of 100 page feeds per account.

Before you begin

Download the page feed data template (recommended) or create your own spreadsheet with at least two columns:

  • Page URL – This is the web page that you want to target. Enter one URL per row. Don’t use URLs with added tracking parameters. Learn how to set up tracking for Dynamic Search Ads
  • Custom label: This label will help you target ads within your page feed and adjust your bid per label. Enter one or more labels per row separated with a semicolon (;). For example, you can create custom labels for popular hotels based on their star rating. Each four-star rated hotel can be labelled 'FOUR_STAR'; 'POPULAR_DESTINATION'; and so on.

Remove duplicate URLs

A duplicate URL is an individual feed that has the same URL multiple times. Before you submit your page feed, remove duplicate URLs. While you can still submit your page with duplicate URLs, only the most recently added version will be approved and eligible to serve. All other versions of the URL will be marked as disapproved with the status 'Disapproved: Duplicate URL'. Learn more about how to Fix issues with your Dynamic Search Ads


Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

Upload your spreadsheet

Follow these steps to upload your spreadsheet to your account:

Note: Before uploading, check the page feed for duplicate URLs. If you upload your page feed with duplicate URLs you will receive an error.
  1. Sign in to your Google Ads account.
  2. In the upper right hand corner of your account, click the tools icon Google Ads | tools [Icon], then select Business data under 'More Tools'.
  3. Click the plus button , then select Page feed.
  4. Enter a name for your feed.
  5. Click Choose file and attach your feed file.
  6. Optional: Click Preview to view a summary of what will be uploaded.
  7. Click Apply.
Tip: For new page feed uploads or existing page feed edits, it can take an average of 2-14 days for Google to crawl the feed (depending on the feed size). You may experience a delay before a page in the feed starts serving your Dynamic Search Ads.

Select your targeting source

  1. Sign in to your Google Ads account.
  2. Click Campaigns from the page menu on the left.
  3. Click one of your Search Network campaigns that has dynamic ad groups. If you don't have one, go to Create a Dynamic Search Ads.
  4. Go to Settings in the page menu.
  5. Expand the Dynamic Search Ads option.
  6. Select one of these targeting sources for your page feed:
    • Use URLs from my page feed only. This option lets you target based on custom labels, specific rules or all web pages, but your dynamic ad targets will only serve on URLs in your feed. For example, if you have a 'URL_Contains Flowers' target, it will serve all pages in your feed that have 'Flowers' in the URL.
    • Use URLs from both Google's index of my website and my page feed. This option lets you target custom labels, specific rules and all web pages, and it works for URLs in your feed and from your website. For example, if you have a 'URL_Contains Flowers' target, it will serve all pages in both Google’s index and your feed that have 'Flowers' in the URL. If you use custom labels, you will still only serve pages from your feed, since those are the only pages with custom labels.
  7. Select one or more of your feeds to use with the campaign.
  8. Click Save.
Note: Make sure to remove invalid URLs from the feed.

Set up tracking (optional)

The URLs you add to your page feed shouldn't include redirects or tracking. Learn how to set up tracking for Dynamic Search Ads

Related links

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