Dynamic search ad requirements

Dynamic search ads automatically generate ads and keywords for a campaign based on the content of a landing page. Dynamic search ads are subject to the standard Google Ads policies, and you are responsible for the final content that appears in your ads. Keep this in mind when selecting landing pages for use in dynamic search ads.

See below for information about Google Ads policy issues that are commonly associated with this format.

Related policies and common disapprovals

The following Google Ads policies are particularly relevant to dynamic search ads and are often associated with disapprovals.


Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademark policy for more information.
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