Similar segments targeting allows you to show ads to people who share characteristics with people on your existing remarketing lists. This article explains how to add this type of targeting to your campaigns.
Before you begin
Similar segment targeting is available for the Display Network, the Search Network, YouTube, Gmail, App and Discovery ads. To learn more about where these lists come from, read about similar segments on the Display Network and about similar segments for Search.
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.
For all campaigns:
- Sign in to your Google Ads account.
- From the navigation bar on the left, click on any campaign or the name of the specific campaign that you are adding targeting to.
- From the page menu to the right of the navigation bar, click Audiences.
- Click the pencil icon
.
- The 'Edit audiences' section will appear. In that section, click Select an ad group or the pencil icon
- In the 'All audiences' box, click Remarketing and similar segments and then on the type of your list. Browse and select the lists that you wish to target.
- You can expand similar segment sections to make this easier.
- Click Save.
.Setting an audience bid or bid adjustment
You can get higher return on investment and increase the chances to show your ads to the likeliest buyers by using smart bidding: tCPA or tROAS. Keep in mind that target ROAS is available only for Search, Display and Shopping campaigns. Learn more about Smart Bidding
Note: You can also use similar segments for dynamic prospecting.
