Google Ads sign-up guide

Create a Google Ads account: How to sign up

Account setup

Sign up with Google Ads to start reaching new customers with online ads tailored to your business goals and budget. This guide walks you through creating your Google Ads account and setting up your first ad campaign.

Note: Newly created accounts will no longer support URLs in the account name.



To get started with Google Ads, it just takes 3 simple steps: add your business information, select your campaign goals and budget, and enter your payment details. 

You’ll also have the opportunity to setup conversion measurement as the final step: so you can measure important actions people take on your ads and website.

Add business information

About your business

To start the signup process, you’ll be prompted to add your business information (name and URL) for faster campaign setup. By providing Google with your details upfront, this allows for pre-filling of information later on in the process and allows Google to best tailor the signup process to your needs.

Link Accounts

At this stage, you’ll also have the opportunity to link your existing accounts – including a YouTube channel, and Google Business Profile account – which will help with faster campaign setup. By linking your accounts in the sign up flow, Google saves you time by automatically suggesting keywords and headlines for campaigns for you to review.

At this stage, you also have the option to create an account without a campaign.



Do you need more people to access your new Google Ads account? You can invite them after you create your account and sign in to Google Ads. Learn more About access levels in your Google Ads account

Add billing information

Set up your billing information by following these steps:

  1. Click the “Billing country” drop-down menu and select the country or territory where your billing address is located. Your billing country determines the billing options that are available for your location and currency.
  2. Make sure the correct time zone is selected. If not, click the drop-down menu to change it. Your reports, statistics, and billing are all affected by the time zone you select, so choose carefully.
  3. If you have a promotional code (also known as coupons or vouchers), enter the code in “Introductory offer” and click Apply.
  4. You'll be prompted to either select an existing payment profile or create a new one. Your “Account type” defaults to “Organization” but you can change to “Individual” if appropriate, for tax purposes in your country.
  5. Enter information for the payment method you want to use for this account, such as a credit or debit card, PayPal, or bank account. 
    Note: If you're using a credit or debit card, you might see a temporary authorization on your card account, which is typically removed within a week. The exact amount will be shown in your Ads account during sign-up.
  6. Click Submit to create your campaign and complete your account setup.

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