Google Ads sign-up guide

Set up your first campaign

In this step, you’ll build your first ad campaign. This is when you’ll write your first ad, decide how much you want to spend, and choose the audience you want to reach with your ad.

We’ll walk you through each of these steps and offer tips to help you start off right, so don’t worry if you’re not sure what to do.

Before you begin

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Start Now

You won’t be charged until you’ve finished creating your account and your ad is approved and starts getting clicks. It takes about a day to approve your ad and you’re only charged when someone clicks your ad. You can always pause your campaign and make changes once you’ve signed in to your new Google Ads account.

1. Decide how much to spend

This is where you decide how much, on average, you’re willing to spend per day on this campaign.

2. Choose an audience

In this section, you’ll make decisions that determine where your ad can show and which search terms, called keywords, you want to trigger your ad to show.

3. Set your bid

With Google Ads, you set the highest price you're willing to pay when a potential customer clicks your ad. This is called your maximum cost-per-click (CPC) bid.

Bids

4. Write your ad

For your first campaign, you’ll create a text ad, the simplest version of the online ads Google Ads offers.

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