Daily budget: Definition

An amount that you set for each ad campaign to specify how much, on average, you'd like to spend each day.

Daily budget
  • You set an average daily budget for each Google Ads campaign. On the days when your ad is more popular, Google Ads will allow up to twice your average daily budget so you won't miss out on those valuable clicks.
  • But, don't worry, over the course of a month, you won’t be charged more than your average daily budget times the average number of days in a month (30.4). For campaigns that are paused in the middle of the month or that otherwise don't run for the full month, you may see discrepancies between your average daily budgets and your total charges.
  • For campaigns where you pay for conversions, your daily spend may exceed your average daily budget by more than 2 times.

How to change your daily budget
About ad delivery options
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