Conversion tracking: definition

A free tool in your account that can help measure how clicks on your ads and free product listings lead to meaningful actions such as sales or leads.

Use conversion tracking to measure your Google Ads results

  • A conversion occurs when an ad click or other interaction with your ad leads directly to a behaviour that's valuable to you, such as a purchase, newsletter sign-up, phone call or download.
  • It's important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business. Conversion tracking can also help identify which ads, listings and keywords are most successful for your business.

Security and privacy for conversion tracking

Google has strict security standards. Google Ads only collects data on sites and apps where you have configured tracking.

Ensure that you provide users with clear and comprehensive information about the data that you collect on your sites, apps and other properties. Make sure that you also get consent for that collection where required by law or any applicable Google policies governing user consent, including Google’s EU user consent policy.

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